事业 · 创业者自述

亨利·福特:我的生活与工作·补录 252

亨利·福特《我的生活与工作》· My Life and Work · 领导

The factory must build, the sales department must sell, and the dealer must buy cars all the year through, if each would enjoy the maximum profit to be derived from the business. If the retail buyer will not consider purchasing except in "seasons," a campaign of education needs to be waged, proving the all-the-year-around value of a car rather than the limited-season value. And while the educating is being done, the manufacturer must build, and the dealer must buy, in anticipation of business.

出处: https://www.gutenberg.org/ebooks/7213
定位:Additional excerpt 252 · 核对日期:2026-10-19 · 核验:短摘录

白话

工厂要全年生产,销售部门要全年卖车,经销商要全年进货,这样各方才能从生意里拿到最大利润。如果零售买家只认“季节”才肯买,那就得开展一场教育宣传,证明汽车全年都有价值,而不是只在某个季节有用。在教育的同時,制造商还得照常生产,经销商也得照常进货,为未来的生意做准备。也就是说,不能等需求自然变平,而要主动引导需求,同时保持供给节奏。

上下文

福特在书中论述汽车行业如何打破季节性销售,实现全年均衡经营。

今日一问

你的客户是否只在特定时段才想到你?你能否主动教育市场,让他们看到全年持续的价值?

公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

本文本为公版;底本与原文链接见上。 版权

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