事业 · 创业者自述

亨利·福特:我的生活与工作·补录 95

亨利·福特《我的生活与工作》· My Life and Work · 领导

For 1909-1910, in order to pay for the new land and buildings, I slightly raised the prices. This is perfectly justifiable and results in a benefit, not an injury, to the purchaser. I did exactly the same thing a few years ago--or rather, in that case I did not lower the price as is my annual custom, in order to build the River Rouge plant. The extra money might in each case have been had by borrowing, but then we should have had a continuing charge upon the business and all subsequent cars would have had to bear this charge. The price of all the models was increased $100, with the exception of the roadster, which was increased only $75 and of the landaulet and town car, which were increased $150 and $200 respectively. We sold 18,664 cars, and then for 1910-1911, with the new facilities, I cut the touring car from $950 to $780 and we sold 34,528 cars. That is the beginning of the steady reduction in the price of the cars in the face of ever-increasing cost of materials and ever-higher wages.

出处: https://www.gutenberg.org/ebooks/7213
定位:Additional excerpt 95 · 核对日期:2026-10-19 · 核验:短摘录

白话

1909-1910年,为了支付新土地和建筑的费用,我稍微提高了价格。这完全合理,而且对买家是好事不是坏事。几年前我也做过同样的事——更准确地说,那次我没有按每年惯例降价,而是为了建鲁日河工厂。这两次多出来的钱本可以借,但那样生意就会背上持续利息,之后每辆车都得摊这笔成本。所以我把所有车型提价100美元,敞篷车只提75,豪华轿车和城市车分别提150和200。我们卖了18,664辆车。然后1910-1911年,有了新设施,我把旅行车从950降到780,卖了34,528辆。这就是在材料成本和工资不断上涨的情况下,车价却稳步下降的开始。

上下文

福特在自传中解释短期提价与长期降价的策略,背景是扩大生产设施和持续降低成本。

今日一问

你愿意为了长期成本优势,暂时接受短期涨价或利润波动吗?

公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

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