投资 · 创业者自述
P.T. 巴纳姆:赚钱的艺术·摘录 53
P.T. 巴纳姆《赚钱的艺术》· The Art of Money Getting · 投资
Now I don't say that everybody should advertise as Mr. Genin did. But I say if a man has got goods for sale, and he don't advertise them in some way, the chances are that some day the sheriff will do it for him. Nor do I say that everybody must advertise in a newspaper, or indeed use "printers' ink" at all. On the contrary, although that article is indispensable in the majority of cases, yet doctors and clergymen, and sometimes lawyers and some others, can more effectually reach the public in some other manner. But it is obvious, they must be known in some way, else how could they be supported?
出处:
https://www.gutenberg.org/ebooks/8581
定位:Excerpt 53 · 核对日期:2026-10-19 · 核验:短摘录
白话
巴纳姆并不要求人人都像杰宁先生那样大做广告,但他强调:有货要卖却不以任何方式让人知道,迟早会有法警来替你“宣传”——也就是生意失败被查封。他也不认为人人都得在报纸上登广告或用印刷品;医生、牧师、有时律师等,用别的方式接触公众更有效。但关键是,他们必须以某种方式被人知道,否则靠什么维持生计?核心是:宣传形式可以因行业而异,但“被知道”是前提。
上下文
杰宁是当时纽约一位靠广告成名的帽商。巴纳姆借此说明不同职业需要不同的宣传方式。
今日一问
你的行业最适合用哪种方式让潜在客户知道你,而不是照搬别人的广告形式?
公版作品;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。
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