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沃伦·巴菲特:伯克希尔 1978 年致股东信·补录 2

沃伦·巴菲特《伯克希尔·哈撒韦 1978 年致股东信》· 1978 Chairman's Letter · 投资 · 财富

We continue to look for ways to expand our insurance operation. But your reaction to this intent should not be unrestrained joy. Some of our expansion efforts - largely initiated by your Chairman have been lackluster, others have been expensive failures. We entered the business in 1967 through purchase of the segment which Phil Liesche now manages, and it still remains, by a large margin, the best portion of our insurance business. It is not easy to buy a good insurance business, but our experience has been that it is easier to buy one than create one. However, we will continue to try both approaches, since the rewards for success in this field can be exceptional.

出处: https://www.berkshirehathaway.com/letters/1978.html
定位:1978 Chairman's Letter, additional excerpt 2 · 核对日期:2026-10-19 · 核验:短摘录

白话

我们继续寻找扩大保险业务的方法。但你们对这个意图的反应不应是无限的喜悦。我们的一些扩张努力——主要由你们的主席发起——乏善可陈,另一些则是代价高昂的失败。我们1967年通过收购菲尔·利舍现在管理的部门进入该业务,它仍然是我们保险业务中最好的一部分,而且优势明显。买一个好保险业务不容易,但我们的经验是,买一个比创建一个更容易。然而,我们将继续尝试两种方法,因为在这个领域成功的回报可能非常可观。

上下文

摘自巴菲特1978年致股东信,反思保险业务扩张的成败。

今日一问

在扩张业务时,你更倾向于收购还是自建?是否从失败中总结了经验?

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