事业 · 创业者自述
本杰明·富兰克林:本杰明·富兰克林自传·补录 147
本杰明·富兰克林《本杰明·富兰克林自传》· The Autobiography of Benjamin Franklin · 领导
After some inquiry I found a poor industrious man, who was willing to undertake keeping the pavement clean, by sweeping it twice a week, carrying off the dirt from before all the neighbours' doors, for the sum of sixpence per month, to be paid by each house. I then wrote and printed a paper setting forth the advantages to the neighbourhood that might be obtain'd by this small expense; the greater ease in keeping our houses clean, so much dirt not being brought in by people's feet; the benefit to the shops by more custom, etc., etc., as buyers could more easily get at them; and by not having, in windy weather, the dust blown in upon their goods, etc., etc. I sent one of these papers to each house, and in a day or two went round to see who would subscribe an agreement to pay these sixpences; it was unanimously sign'd, and for a time well executed. All the inhabitants of the city were delighted with the cleanliness of the pavement that surrounded the market, it being a convenience to all, and this rais'd a general desire to have all the streets paved, and made the people more willing to submit to a tax for that purpose.
出处:
https://www.gutenberg.org/ebooks/148
定位:Additional excerpt 147 · 核对日期:2026-10-19 · 核验:短摘录
白话
富兰克林打听后找到一个勤劳的穷人,愿意承包保持路面清洁:每周扫两次,把各家门口的泥土清走,每户每月付六便士。他写印传单说明这笔小钱给邻里带来的好处:家里更容易保持干净,因为人们脚上带进的泥少了;店铺生意更好,顾客更容易走近;刮风时尘土不会吹到货物上等等。他给每户送一张,一两天后挨家询问谁愿签约付这六便士,结果全票签署,并执行了一段时间。全城居民都喜欢市场周围路面的清洁,这便利人人,也激起把全部街道铺好的普遍愿望,人们更愿意为此纳税。核心意思是:先做小范围可见的改善,用具体好处说服人分摊成本,成功示范会带动更大范围的公共投入。
上下文
富兰克林《自传》中讲述他如何组织费城居民分摊费用、雇人清扫市场周边路面,并借此推动全城铺路。
今日一问
你想推动的公共改善,能不能先在一个小范围做出可见效果,再让受益者自愿分摊成本?
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