事业 · 创业者自述
爱德华·博克：爱德华·博克自传·补录 143
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
Edward's attention was now turned, for the first time, to women and their reading habits. He became interested in the fact that the American woman was not a newspaper reader. He tried to find out the psychology of this, and finally reached the conclusion, on looking over the newspapers, that the absence of any distinctive material for women was a factor. He talked the matter over with several prominent New York editors, who frankly acknowledged that they would like nothing better than to interest women, and make them readers of their papers. But they were equally frank in confessing that they were ignorant both of what women wanted, and, even if they knew, of where such material was to be had. Edward at once saw that here was an open field. It was a productive field, since, as woman was the purchasing power, it would benefit the newspaper enormously in its advertising if it could offer a feminine clientele.
出处：
https://www.gutenberg.org/ebooks/3538
定位：Additional excerpt 143 · 核对日期：2026-10-19 · 核验：短摘录
白话
爱德华第一次把注意力转向女性和她们的阅读习惯。他发现美国女性几乎不读报纸，就想弄明白为什么。翻遍报纸后他判断：报纸上没有专门给女性看的内容，是个关键原因。他跟几位纽约编辑聊，对方坦言很想吸引女性读者，却既不知道女性要什么，也不知道去哪找这类内容。爱德华立刻看出这是块空地，而且有利可图——女性掌握购买力，报纸若能提供女性读者群，广告收益会大增。发现空白，先想清楚谁受益。
上下文
19世纪末美国报纸以男性读者为主，博克从中看到女性阅读市场的空白与广告价值。
今日一问
你所在的领域里，有没有被默认“不需要服务”的人群？他们真正想要什么？
公版传记；原文逐字取自 Project Gutenberg，仅摘录段落并附全书链接。
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