事业 · 创业者自述
爱德华·博克：爱德华·博克自传·补录 251
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
He saw, too, that the average popular magazine of 1889 failed of large success because it wrote down to the public--a grievous mistake that so many editors have made and still make. No one wants to be told, either directly or indirectly, that he knows less than he does, or even that he knows as little as he does: every one is benefited by the opposite implication, and the public will always follow the leader who comprehends this bit of psychology. There is always a happy medium between shooting over the public's head and shooting too far under it. And it is because of the latter aim that we find the modern popular magazine the worthless thing that, in so many instances, it is to-day.
出处：
https://www.gutenberg.org/ebooks/3538
定位：Additional excerpt 251 · 核对日期：2026-10-19 · 核验：短摘录
白话
博克发现，1889年流行杂志失败是因为迎合公众的低级趣味，这是许多编辑仍在犯的错误。没人想被告知自己懂得少，相反，每个人都受益于被暗示懂得多。公众会追随理解这一心理的领导者。在受众头顶射击和脚下射击之间总有中庸之道。正因为许多杂志选择脚下射击，才变得毫无价值。
上下文
博克在自传中总结19世纪末美国流行杂志的失败教训，强调编辑要把握受众心理，既不高估也不低估读者。
今日一问
你平时给他人分享内容时，是倾向于高估还是低估对方的理解力？
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