事业 · 创业者自述
爱德华·博克:爱德华·博克自传·补录 555
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
But there it ended. The women looked the designs over with interest, as they did all designs of new clothes, and paid no further attention to them. The very fact that they were of American design prejudiced the women against them. America never had designed good clothes, they argued: she never would. Argument availed naught. The Paris germ was deep-rooted in the feminine mind of America: the women acknowledged that they were, perhaps, being hoodwinked by spurious French dresses and hats; that the case presented by Bok seemed convincing enough, but the temptation to throw a coat over a sofa or a chair to expose a Parisian label to the eyes of some other woman was too great; there was always a gambling chance that her particular gown, coat, or hat was an actual Paris creation.
出处:
https://www.gutenberg.org/ebooks/3538
定位:Additional excerpt 555 · 核对日期:2026-10-19 · 核验:短摘录
白话
但事情到此为止。女性们饶有兴趣地看这些设计,就像看所有新衣服一样,然后不再理会。恰恰因为是美国设计,她们反而先入为主地看低。她们认为美国从没设计出好衣服,以后也不会。博克讲道理也没用。巴黎情结在美國女性心里根深蒂固:她们承认可能被假法国货骗了,也承认博克说得有道理,但把外套往沙发上一搭、露出巴黎标签让别的女人看见的诱惑太大;而且总赌一把:自己这件说不定真是巴黎货。这说明,消费选择常常不是理性判断,而是身份和面子的博弈。
上下文
博克推广美国设计后,发现女性消费者并不买账,她们仍迷信巴黎标签。
今日一问
你买东西时,有多少是为了东西本身,有多少是为了让别人看见那个标签?
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