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爱德华·博克:爱德华·博克自传·补录 88

爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导

One evening when Edward was attending a theatrical performance, he noticed the restlessness of the women in the audience between the acts. In those days it was, even more than at present, the custom for the men to go out between the acts, leaving the women alone. Edward looked at the programme in his hands. It was a large eleven-by-nine sheet, four pages, badly printed, with nothing in it save the cast, a few advertisements, and an announcement of some coming attraction. The boy mechanically folded the programme, turned it long side up and wondered whether a programme of this smaller size, easier to handle, with an attractive cover and some reading-matter, would not be profitable.

出处: https://www.gutenberg.org/ebooks/3538
定位:Additional excerpt 88 · 核对日期:2026-10-19 · 核验:短摘录

白话

爱德华看戏时注意到中场休息时女观众很无聊,因为男士都出去抽烟社交,留下女士独坐。他看手里的节目单:大张、四页、印刷差,只有演员表、广告和预告。他琢磨:如果做成更小更易拿、封面好看、加点可读内容的节目单,会不会有商机?核心是:从身边的不便中发现需求,把抱怨变成产品。可执行的做法是:观察人们在哪段时间无事可做、哪样东西用着别扭,然后想一个更小、更美、更有用的替代方案,先小范围试。

上下文

19世纪末美国剧院节目单简陋,爱德华从中看到改进和盈利的机会。

今日一问

你最近注意到身边哪件“用着别扭”的东西,可以改得更好?

公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

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