事业 · 创业者自述
P.T. 巴纳姆：奋斗与胜利·补录 148
P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导
The president and directors of the “New York Museum Company” not only failed to buy the American Museum as they confidently expected to do, but, after my newspaper squib war and my purchase of the Museum, they found it utterly impossible to sell their stock. By some arrangement, the particulars of which I do not remember, if, indeed, I ever cared to know them, Mr. Peale was conducting Peale’s Museum which he claimed was a more “scientific” establishment than mine, and he pretended to appeal to a higher class of patrons. Mesmerism was one of his scientific attractions, and he had a subject upon whom he operated at times with the greatest seeming success, and fairly astonished his audiences. But there were times when the subject was wholly unimpressible and then those who had paid their money to see the woman put into the mesmeric state cried out “humbug,” and the reputation of the establishment seriously suffered.
出处：
https://www.gutenberg.org/ebooks/50115
定位：Additional excerpt 148 · 核对日期：2026-10-19 · 核验：短摘录
白话
纽约博物馆公司的董事们没能买下美国博物馆，股票也卖不出去。皮尔先生经营着自己的博物馆，自称更“科学”，吸引更高层次的顾客。他搞催眠术表演，有个受试者有时很成功，让观众惊叹；但有时完全没反应，观众就大喊“骗人”，博物馆声誉受损。这说明，依赖不可控的“科学”噱头风险很大，一旦失灵就会失去信任。巴纳姆从中看到机会，准备用更可控的表演来竞争。
上下文
巴纳姆在自传中讲述他与竞争对手皮尔博物馆的商战，当时催眠术表演很流行。
今日一问
你的产品是否过度依赖某个不可控的“亮点”？如果它失灵，你有备选方案吗？
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