作品
奋斗与胜利
P.T. 巴纳姆 · 同一本书的原文,按篇章排列。
奋斗与胜利·补录 1
_To the Public_:--Although the large octavo edition of STRUGGLES AND TRIUMPHS, upon fine paper, has enjoyed an unprecedented large sale at $3.50…
巴纳姆向公众说明:虽然精装大开本《奋斗与胜利》售价3.5美元以上且销量空前,但他决定满足大众对便宜版本的需求,以感谢美国人民对他的厚爱。他买下了原出版商的电铸版和版权,现在自己控制出版,以同样的精确文本(外加新章节,把传记更新到1872年…
领导 · 创业者自述
奋斗与胜利·补录 2
Copies of the cheap edition can be had on application to the American News Company, New York, Warren, Johnson & Co., Buffalo, and elsewhere.
巴纳姆告诉读者,廉价版可以通过美国新闻公司(纽约)、沃伦·约翰逊公司(布法罗)等渠道申请购买。这句话看似简单,但说明他不仅降低了价格,还铺开了销售网络,让读者容易买到。这提醒我们,好产品要配上方便的购买渠道,否则再便宜也难到用户手里。做任…
领导 · 创业者自述
奋斗与胜利·补录 3
This book is my Recollections of Forty Busy Years. Few men in civil life have had a career more crowded with incident, enterprise, and various…
巴纳姆说,这本书是他四十年忙碌生活的回忆录。他觉得自己经历的事情特别多,很少有人像他这样涉足各种事业、跟三教九流打交道。他经历过成功和失败,在国内和国外旅行,认识卑微的人和显贵的人,在美国娱乐大众的行业里做到了顶尖,因此攒下大量故事和轶事…
领导 · 创业者自述
奋斗与胜利·补录 4
Various leading publishers have solicited me to place at their disposal my Recollections of what I have been, and seen, and done. These proposals,…
巴纳姆说,好几家主要出版社主动找他,希望他把自己的回忆录交给他们出版。加上朋友和亲戚的偏爱,他如今已经退出所有实际业务,就决定把这些回忆整理成永久的形式。他觉得这些内容可能既有教育意义,又有趣,还能带来好处。也就是说,他写书不是一时冲动,…
领导 · 创业者自述
奋斗与胜利·补录 5
Fifteen years since, for the purpose, principally, of advancing my interests as proprietor of the American Museum, I gave to the press some…
巴纳姆说,十五年前他为了推广美国博物馆的生意,出过一些个人回忆和随笔。那本书卖得很好,但写得太急,所以不够完善。现在那本书不仅绝版,连印版都毁了。为了把自传做成完整连贯的叙述,这本新书难免会包含一些早年生活的事实,但后半生经历更丰富,回忆…
领导 · 创业者自述
奋斗与胜利·补录 6
And above and beyond this personal satisfaction, I have thought that the review of a life, with the wide contrasts of humble origin and high and…
巴纳姆说,除了个人满足,他还觉得回顾一生会对年轻人有帮助和激励。他的一生充满巨大反差:出身卑微却获得体面成功;面对最可怕的障碍,靠勇气和坚持克服;辛苦积累的财富突然被夺走,又成功夺回来。他希望那些正与厄运搏斗、或者一开始就对未来充满怀疑和…
领导 · 创业者自述
奋斗与胜利·补录 7
All autobiographies are necessarily egotistical. If my pages are as plentifully sprinkled with “I’s” as was the chief ornament of Hood’s peacock,…
巴纳姆承认,所有自传都难免自我中心。他说如果书里像孔雀尾巴上的眼睛一样满是“我”字,那也没办法,因为讲自己的故事,“我”是必不可少的。他的目的不是写别人的生平,而是写他自己作为主角的那段经历。所以读者不必觉得他自夸,自传这种体裁本来就要用…
领导 · 创业者自述
奋斗与胜利·补录 8
There is an almost universal, and not unworthy curiosity to learn the methods and measures, the ups and downs, the strifes and victories, the…
巴纳姆说,人们几乎普遍地、而且合理地想知道那些活跃在公共事务中的人的方法、手段、起落、争斗和胜利,以及他们的心理和道德面貌。但自传比他人写的传记更有吸引力和价值,因为再亲近的传记作者也不可能知道所有让叙述有趣、准确、让性格完整的细节。当事…
领导 · 创业者自述
奋斗与胜利·补录 9
That my narrative is interspersed with amusing incidents, and even the recital of some very practical jokes, is simply because my natural disposition…
巴纳姆写自传时穿插趣事和恶作剧,因为他天性乐观,希望读者像他一样享受这些幽默经历。他更重要的目的是:如果这些关于考验与胜利、奋斗与成功的记录,能激励任何人在自己的行业中发挥精力、勤勉和勇气——这些品质必定带来幸福和繁荣——那么他应朋友和出…
领导 · 创业者自述
奋斗与胜利·补录 10
I was six years old when I began to go to school, and the first date I remember inscribing upon my writing-book was 1818. The ferule, in those days,…
巴纳姆六岁上学,记得1818年这个日期。那时老师用戒尺管教学生,但他仍是个乐意学习且相当聪明的学生,老师和同学都这么认为,多年来学校里最多只有两三个人比他强。他算术尤其敏捷准确。十二岁时,老师跟邻居打赌说他能在五分钟内算出一车木柴有多少立…
领导 · 创业者自述
奋斗与胜利·补录 11
My organ of “acquisitiveness” was manifest at an early age. Before I was five years of age, I began to accumulate pennies and “four-pences,” and when…
巴纳姆说自己的“占有欲”很早就显现出来。不到五岁,他就开始攒便士和四便士硬币;六岁时,他的积蓄已经够换一枚银元。拥有这枚银元让他感到比后来任何时候都更富有、更独立。这段话的核心是:他从小就有强烈的储蓄和积累财富的冲动,而且这种早期体验给他…
领导 · 创业者自述
奋斗与胜利·补录 12
Nor did my dollar long remain alone. As I grew older I earned ten cents a day for riding the horse which led the ox team in ploughing, and on…
巴纳姆的银元没有孤零零待着。他长大后,每天挣十美分,工作是骑马拉牛队犁地;节假日和“训练日”他不花钱,反而赚钱。他小本经营自制糖蜜糖、姜饼、饼干和樱桃酒,节日结束时常比开始时多一两美元。他随时准备做交易,十二岁时已拥有一只羊和一头小牛,要…
领导 · 创业者自述
奋斗与胜利·补录 13
We put up at the Bull’s Head Tavern, where we were to stay a week while the drover was disposing of his cattle, and we were then to return home in…
巴纳姆和赶牛人住进“牛头客栈”,要待一周等牛卖掉再坐雪橇回家。母亲给的一美元他以为能满足所有愿望。他先买橘子,听说四便士一个,而康涅狄格的四便士等于六美分,他花十美分买两个,还以为省了两美分,其实多付了两美分。又买两个橘子,只剩八十美分。…
领导 · 创业者自述
奋斗与胜利·补录 14
The following morning found me again at the fascinating toy shop, where I saw a beautiful knife with two blades, a gimlet, and a corkscrew,--a…
第二天巴纳姆又去玩具店,看中一把带两片刀、一个螺旋钻和开塞钻的漂亮小刀,简直是个微型木匠铺,只要三十一美分,可他只剩十一美分。他必须得到它,于是跟女店主商量,把之前买的陀螺和胸针折价退回,加上十一美分换小刀。店主同意,这成了他难忘的第一次…
领导 · 创业者自述
奋斗与胜利·补录 15
All the forenoon I turned grass as fast as two men could cut it, and after a hasty repast at noon, one of our hired men, a good natured Irishman,…
巴纳姆为了查看自己名下的一块地,跟着雇工穿过沼泽。他先干了一上午农活,中午匆忙吃饭后出发。越靠近草地北端,地面越湿软,他们只能从一个草墩跳到另一个草墩。他一步没踩稳,陷到齐腰深的水里,又被一群大黄蜂围攻。听说再走四分之一英里就能到自己的地…
领导 · 创业者自述
奋斗与胜利·补录 16
make a merchant of me. He erected a building in Bethel, and with Mr. Hiram Weed as a partner, purchased a stock of dry goods, hardware, groceries,…
巴纳姆的父亲想把他培养成商人。父亲在贝塞尔镇盖了一栋房子,和希拉姆·威德先生合伙,进了一批干货、五金、杂货和日用百货,把巴纳姆安排在这家乡间商店里当店员。这不是简单的“安排工作”,而是让他从最基础的柜台做起,接触进货、销售、记账和跟各种顾…
领导 · 创业者自述
奋斗与胜利·补录 17
Of course I “felt my oats.” It was condescension on my part to talk with boys who did out-door work. I stood behind the counter with a pen over my…
巴纳姆当上店员后有点飘飘然,觉得跟干粗活的男孩说话都是自己屈尊。他耳朵上夹着笔站在柜台后,对女顾客彬彬有礼,招呼客人特别卖力。这家店收现金、赊账,也做以货易货:妇女拿黄油、鸡蛋、蜂蜡和羽毛来换干货,男人拿燕麦、玉米、荞麦、斧柄、帽子换钉子…
领导 · 创业者自述
奋斗与胜利·补录 18
Like most people in Connecticut in those days, I was brought up to attend church regularly on Sunday, and long before I could read I was a…
巴纳姆和当时康涅狄格州多数孩子一样,星期天固定去教堂,还没识字就是主日学的活跃学生。母亲教他读《新约》和《教理问答》,他努力表现,只为赢得“功勋奖”——一张奖券值一毫,十张才一美分;如果每个星期天都坚持,两年攒够一百张,才能换一本值十美分…
领导 · 创业者自述
奋斗与胜利·补录 19
There was but one church or “meeting-house” in Bethel, which all attended, sinking all differences of creed in the Presbyterian faith. The old…
贝塞尔镇只有一座教堂,大家不分教派都去,统一归长老会。那座老礼拜堂没有尖顶也没有钟,夏天还算舒服,冬天却冷得让人牙齿打颤。巴纳姆现在想起来还觉得冻得慌。那时教堂里生火炉会被当成亵渎。牧师讲道一个半到两个钟头,会众坐着挨冻,难怪被不敬神的人…
领导 · 创业者自述
奋斗与胜利·补录 20
My father, for his time and locality, was a man of much enterprise. He could, and actually did, “keep a hotel”; he had a livery stable and ran, in…
巴纳姆评价父亲:在他那个时代和地方,算很有闯劲。父亲真开过旅馆,有出租马车的马房,还小规模经营后来叫“诺沃克快运”的生意,同时开着乡村商店。巴纳姆说,如果机会更多、舞台更大,父亲可能成为有名望有资产的人。但父亲并没成功,生意从没真正赚过钱…
领导 · 创业者自述
奋斗与胜利·补录 21
On the 7th of September, 1825, my father, who had been sick since the month of March, died at the age of forty-eight years. My mother was left with…
巴纳姆十五岁时父亲病逝,家里五个孩子他最大,最小的才七岁。父亲没留下任何养家的钱,遗产资不抵债,连一美元都付不出五毛。他之前攒了点钱借给父亲,有借条,但法律认定未成年人财产归父亲,借条作废。他连去葬礼穿的鞋都是赊的,真正赤脚开始闯世界。核…
领导 · 创业者自述
奋斗与胜利·补录 22
Leaving Mr. Weed, I went to Grassy Plain, a mile northwest of Bethel, and secured a situation as clerk in the store of James S. Keeler & Lewis…
巴纳姆离开韦德先生后,到贝瑟尔西北一英里的格拉西普莱恩,在凯勒和惠特洛克合开的商店当店员,月薪六美元包吃住。他住在惠勒太太家,觉得像家一样。他选叔叔泰勒当监护人。他尽力让老板满意,很快赢得信任,被看作勤快店员和精明生意人。老板给他很多自己…
领导 · 创业者自述
奋斗与胜利·补录 23
I made a very remarkable trade at one time for my employers by purchasing, in their absence, a whole wagon load of green glass bottles of various…
巴纳姆替老板做了一笔妙交易:趁老板不在,用卖不掉的货换回一整车的绿玻璃瓶,进价很划算。但怎么处理瓶子成了难题,店里还有一堆积压多年的旧锡器。他想到办抽奖:头奖25美元任意选货,50个5美元奖,100个1美元奖,100个50美分奖,300个…
领导 · 创业者自述
奋斗与胜利·补录 24
As my mother continued to keep the village tavern at Bethel, I usually went home on Saturday night and stayed till Monday morning, going to church…
巴纳姆的母亲在贝瑟尔开乡村客栈,他通常周六晚上回家,周一早上走,周日和母亲去教堂。这个习惯带来一段重要经历。一个周六晚上雷雨大作,女帽商玛丽·惠勒捎话,说有个贝瑟尔来的姑娘骑马到她那取新帽子,不敢独自回去,如果巴纳姆当晚回贝瑟尔,希望他护…
领导 · 创业者自述
奋斗与胜利·补录 25
My first impressions of this girl as I saw her at the house were exceedingly favorable. As soon as we started I began a conversation with her and…
巴纳姆第一眼就对这姑娘印象极好。一上路他就搭话,发现她很好相处,遗憾到贝瑟尔的路只有一英里而不是五英里。一道闪电照亮她的脸,他又希望路有二十英里。路上得知她是裁缝,在贝瑟尔的泽拉·本尼迪克特先生那里做工。很快到了目的地,他道晚安回家。第二…
领导 · 创业者自述
奋斗与胜利·补录 26
Among our customers were three or four old Revolutionary pensioners, who traded out the amounts of their pensions before they were due, leaving their…
店里有几个独立战争老兵,常提前支取养老金,用养老金文件作抵押。其中一个叫贝文斯,人称“比宾斯大叔”,爱喝酒,爱吹自己独立战争时的浪漫冒险。有次他欠店里的钱,虽然押着养老金文件,但还要三个月才能兑现。店里希望他离开这段时间,就暗示他去吉尔福…
领导 · 创业者自述
奋斗与胜利·补录 27
Mr. Oliver Taylor removed from Danbury to Brooklyn, Long Island, where he kept a grocery store and also had a large comb factory and a comb store…
巴纳姆在布鲁克林一家杂货店当店员时,很快熟悉了业务,老板信任他,让他负责采购。他全部用现金进货,跑到纽约下城找最便宜的市场,常参加茶叶、糖、糖蜜等拍卖会,观察成交价和买家,还常和其他杂货商联合起来整批竞拍,拍下后再分货,这样每家拿到所需数…
领导 · 创业者自述
奋斗与胜利·补录 28
Situated as I was, and well treated as I was by my employer, who manifested great interest in me, still I was dissatisfied. A salary was not…
巴纳姆虽然受老板善待,却仍不满足。他觉得固定薪水不够,因为他天性喜欢投机,希望收入能随自己的精力、毅力、专注、手腕和算计而增长。既然没机会自己投机,他就开始不安分,年纪轻轻就嚷着要自立门户。虽然没本钱,但有几个有钱人愿意出钱和他合伙。他正…
领导 · 创业者自述
奋斗与胜利·补录 29
In February, 1828, I returned to Bethel and opened a retail fruit and confectionery store in a part of my grandfather’s carriage-house, which was…
1828年2月,巴纳姆回到家乡贝瑟尔,在祖父马车房的一部分开了一家水果糖果零售店。祖父提供免租场地,条件是让他回老家做生意。他全部资本只有120美元,50美元用来装修,70美元进货。他和纽约认识的水果商谈好订货,并决定在5月第一个星期一开…
领导 · 创业者自述
奋斗与胜利·补录 30
It was a “red letter” day for me. The village was crowded with people from the surrounding region and the novelty of my little shop attracted…
开业那天对巴纳姆来说是个“红字日”。村里挤满了从周边来的人,他的小店很新奇,吸引了不少目光。还没到中午,他就不得不叫来一个老同学帮忙招呼顾客。晚上关门一算,当天收入63美元。虽然货品成本几乎都收回来了(只少了7美元),但存货看起来并没少多…
领导 · 创业者自述
奋斗与胜利·补录 31
My grandfather, who was much interested in my success, advised me to take an agency for the sale of lottery tickets, on commission. In those days,…
巴纳姆的祖父很关心他的成功,建议他代理销售彩票,按佣金提成。当时彩票并不被认为有道德问题,很多体面人投资彩票,教堂也搞彩票,只是那时叫彩票,现在换了个名字。巴纳姆现在很庆幸公众舆论已普遍谴责彩票这种不正当的赚钱手段,他也认为在新英格兰州附…
领导 · 创业者自述
奋斗与胜利·补录 32
I used to have some curious customers. On one occasion a young man called on me and selected a pocket-book which pleased him, asking me to give him…
巴纳姆遇到过一些奇怪的顾客。有一次,一个年轻人来店里挑了一个钱包,很喜欢,要求赊账几周。巴纳姆告诉他,如果是要买生活必需品,他不反对短期赊账,但一个没钱的人要钱包纯属多余;他拒绝赊账,因为看不出对方在有钱可放之前有什么必要拥有钱包。后来巴…
领导 · 创业者自述
奋斗与胜利·补录 33
My store had much to do in giving shape to my future character as well as career, in that it became a favorite resort; the theatre of village talk,…
巴纳姆的店铺不仅是做生意的地方,更是塑造他性格和事业的舞台。店铺成了村里人闲聊、开玩笑的聚集地,他因此染上了爱说笑的习惯。他承认,自己性格中过分的幽默感,部分要归咎于早年当乡村店员和商人的环境。在乡村店铺这种机智人物和诙谐者常聚的地方,纯…
领导 · 创业者自述
奋斗与胜利·补录 34
The following scene makes a chapter in the history of Connecticut, as the State was when “blue-laws” were something more than a dead letter. To swear…
这个故事反映了康涅狄格州早年“蓝色法律”还有效时的社会风貌。那时,发誓是常见习俗,但法律却禁止。一个来自纽约州、常来巴纳姆店铺的名叫克罗夫特的人,有钱但固执,且以脏话连篇出名。一天,他在店里聊天时,村里治安法官、虔诚的内森·西利先生进来,…
领导 · 创业者自述
奋斗与胜利·补录 35
It was my turn to drop, which I did amid a shout of laughter from every corner of the court-room. Newton, who had been very downcast, looked up…
轮到巴纳姆发言时,他却在法庭的哄堂大笑中坐下了。原本沮丧的牛顿咧嘴笑了,两位“著名律师”一起溜出了房间,而被告则被保释,等待下一轮县法院审判。这一幕显示,法庭上的严肃气氛被幽默打破,巴纳姆的举动可能是一种策略或即兴反应,缓解了紧张局面。它…
领导 · 创业者自述
奋斗与胜利·补录 36
While my business in Bethel continued to increase beyond my expectations, I was also happy in believing that my suit with the fair tailoress, Charity…
巴纳姆在贝瑟尔的生意蒸蒸日上,同时他高兴地发现,自己与漂亮裁缝查丽蒂·哈莱特的恋情也在顺利发展。在聚会、野餐和雪橇旅行中认识的年轻人里,她最受他看重,而且越相处越觉得她优秀。这说明,事业和感情可以并行,关键在于平衡。巴纳姆在忙碌生意之余,…
领导 · 创业者自述
奋斗与胜利·补录 37
Of course, he meant to deny me by making what he thought to be an impossible condition, to wit: that I should hire the team, at a good round price,…
对方本想用看似不可能的条件拒绝巴纳姆,即如果要租那队马,就得付高价。但巴纳姆出其不意,对方被迫同意,于是巴纳姆和“查丽”得到了队伍里最好的马。这显示,面对别人设置的障碍,快速反应和果断行动能扭转局面。巴纳姆没有退缩,而是抓住对方措手不及的…
领导 · 创业者自述
奋斗与胜利·补录 38
The effect of this letter upon Lucretia, I regret to say, was not as favorable as could have been desired or expected. She declined to remove her…
这封信对卢克丽霞的影响并不理想。她拒绝把手帕从右手移开,并把“戒指和胸针”退还给了失意的追求者马莱特。没过几个月,马莱特的竞争对手就娶了卢克丽霞。至于马莱特答应支付给谢泼德和巴纳姆的五磅地毯碎布和十二码宽幅布“边条”作为服务报酬,由于他求…
领导 · 创业者自述
奋斗与胜利·补录 39
During this season I made arrangements with Mr. Samuel Sherwood, of Bridgeport, to go on an exploring expedition to Pittsburg, Pennsylvania, where we…
巴纳姆原本和布里奇波特的舍伍德先生约好,去宾夕法尼亚的匹兹堡考察,听说那里开彩票办公室大有可为,如果前景符合预期就打算去闯一闯。他们先到纽约,巴纳姆与耶茨和麦金太尔公司的主要商人达德利·S·格雷戈里先生面谈,格雷戈里劝他别去匹兹堡,反而提…
领导 · 创业者自述
奋斗与胜利·补录 40
During our stay in New York, I derived considerable information from the city managers with regard to the lottery business, and thereafter I bought…
在纽约逗留期间,巴纳姆从城里的彩票经营者那里学到不少门道。之后他直接按所谓的“方案价”从康涅狄格州的彩票经理手里买票,不再经过中间商,还在各地建立代理点,卖出大量彩票,赚了不少钱。他的叔叔阿兰森·泰勒也加入进来合伙做。由于他们卖出的彩票中…
领导 · 创业者自述
奋斗与胜利·补录 41
During this time I kept a close eye upon the attractive tailoress, Charity Hallett, and in the summer of 1829 I asked her hand in marriage. My suit…
这段时间,巴纳姆一直留意着那位迷人的裁缝姑娘查丽蒂·哈莱特。1829年夏天,他向她求婚,得到应允,婚期也定了下来。他一边加紧做生意,一边保密,除了当事人谁也没察觉。十月,哈莱特小姐借口去纽约看望住在艾伦街3号的叔叔内森·比尔斯。十一月,巴…
领导 · 创业者自述
奋斗与胜利·补录 42
I do not approve or recommend early marriages. The minds of men and women taking so important a step in life should be somewhat matured, and hasty…
巴纳姆并不赞成或推荐早婚。他认为,男女在迈出人生如此重要的一步时,心智应当比较成熟;草率的婚姻,尤其是少男少女的婚姻,在许多情况下造成了难以言说的痛苦。但他也说,自己结婚时虽然才十九岁出头,却一直确信:哪怕再等二十年,也找不到另一个在性情…
领导 · 创业者自述
奋斗与胜利·补录 43
My business occupations amply employed nearly all my time, yet so strong was my love of fun that when the opportunity for a practical joke…
巴纳姆的生意几乎占满了全部时间,但他太爱恶作剧,一有机会就忍不住。有一次,他充当律师,替一个爱尔兰小贩打官司。小贩抱怨说,有个邻居把他赶出房子,还欺负了他。巴纳姆明知这案子多半是闹着玩,还是兴致勃勃地接了下来,准备好好演一场。
领导 · 创业者自述
奋斗与胜利·补录 44
The court was just as “real” as the attorney,--no more,--and consisted of three judges, one a mason, the second a butcher, and the third an old…
这个法庭和那位律师一样“真实”——不多不少,全是假的。法庭由三位法官组成:一个泥瓦匠、一个屠夫,还有一位闲居的老先生,做过治安法官。执法官是巴纳姆自己任命的,他的一张“传票”把那个把客户赶出家门的人给抓了来。法庭开庭,但被告没出现;又似乎…
领导 · 创业者自述
奋斗与胜利·补录 45
In the winter of 1829-30, my lottery business had so extended that I had branch offices in Danbury, Norwalk, Stamford and Middletown, as well as…
巴纳姆的彩票生意越做越大,在几个城镇设了分点,还买了地盖了房。因为生意主要靠几个大客户,流程稳定,可以放心交给代理人打理。他发现自己不必亲自盯着,于是开始寻找新的创业方向。这告诉我们:当业务模式成熟、能委托他人时,就该抽身去开拓新领域,而…
领导 · 创业者自述
奋斗与胜利·补录 46
So I tried my hand as an auctioneer in the book trade. I bought books at the auctions and from dealers and publishers in New York, and took them into…
巴纳姆把彩票生意交给代理人后,尝试做图书拍卖商。他从纽约的拍卖会和书商那里进货,带到乡下拍卖,收益尚可。但在利奇菲尔德因当地有法学院而竞争激烈,在纽堡又遭窃,丢了不少好书,他一气之下放弃了这行。这说明:进入新领域要评估当地竞争和风险,尤其…
领导 · 创业者自述
奋斗与胜利·补录 47
In July, 1831, my uncle, Alanson Taylor, and myself opened a country store, in a building, which I had put up in Bethel in the previous spring, and…
1831年7月,巴纳姆和叔叔在贝塞尔合开了一家乡村杂货店,卖食品、五金、陶器和日用品。但经营不顺利,到10月他就买下叔叔的股份,两人散伙。这说明合伙生意若不见起色,及时拆分、明确权责比硬撑更务实。开店前要评估选址、客源和资金周转,经营中若…
领导 · 创业者自述
奋斗与胜利·补录 48
About this time, circumstances partly religious and partly political in their character led me into still another field of enterprise which honorably…
巴纳姆因宗教和政治上的争议,又投身新事业——办报。这让他年纪轻轻就出了名,后来名气大到让他厌烦。他自认这体现了能力和干劲,所以回想起来有点自豪。这说明:抓住社会热点、表达鲜明立场,能快速获得关注,但也要准备好承受随之而来的争议和名声带来的…
领导 · 创业者自述
奋斗与胜利·补录 49
In a period of strong political excitement, I wrote several communications for the Danbury weekly paper, setting forth what I conceived to be the…
当时政治气氛热烈,巴纳姆给当地周报写了几篇评论,指出宗教派别干预政治的危险。报社拒绝刊登,他干脆自己买了印刷机和铅字,于1831年10月19日创办了自己的报纸《自由先驱报》。这告诉我们:当现有渠道不给你发声机会时,自建渠道是一种选择,但需…
领导 · 创业者自述
奋斗与胜利·补录 50
“P. T. BARNUM and the band of music took their seats in a coach drawn by six horses, which had been prepared for the occasion. The coach was preceded…
巴纳姆和乐队乘坐六匹马拉的马车,前面有四十名骑手和举国旗的司仪开道,后面跟着演讲者、当日主席、筹备委员会和六十辆市民马车,浩浩荡荡护送他回贝塞尔的家。这场面说明:他办报引发的关注已转化为公众声望,人们用盛大仪式表达支持。这提醒我们:公众影…
领导 · 创业者自述
奋斗与胜利·补录 51
Meanwhile, I had taken Horace Fairchild into partnership in my mercantile business, in 1831, and I had sold out to him and to a Mr. Toucey, in 1833,…
巴纳姆在1831年拉人合伙做买卖,1833年把股份卖给对方,自己退出。他承认零售生意对他太慢:为了多卖货,他大量赊账,结果坏账一堆,账本上许多欠款最后以“死亡”“逃跑”“破产”等荒唐方式勾销。他花钱和赚钱一样快,因为已经发现自己只要下决心…
领导 · 创业者自述
奋斗与胜利·补录 52
There was nothing more for me to do in Bethel; and in the winter of 1834-5, I removed my family to New York, where I hired a house in Hudson Street.…
1834年冬,巴纳姆在老家贝瑟尔已无事可做,便带家人搬到纽约,租下哈德逊街的房子。他几乎没有现金,只靠老家代理人收债。他本想进商行,不要固定工资,而是按自己带来的业务和努力分利润,但找不到这种职位。钱快用完,家人又生病,他只好给几家公司当…
领导 · 创业者自述
奋斗与胜利·补录 53
Every morning I used to look at the “wants” in the _Sun_ for something that would suit me; and I had many a wildgoose chase in following up those…
巴纳姆每天早晨翻《太阳报》的“招聘/求购”栏找机会,结果多次白跑。有些机会要他先垫三五百美元;有些则吹嘘新专利药丸或自动捕鼠器能让人发财。一则“小本暴利!一年轻松赚一万美元”的广告,实际是某教授在博物馆推销一台两千美元的显微镜,要现金加期…
领导 · 创业者自述
奋斗与胜利·补录 54
The advertisement in the _Sun_, of Mr. William Niblo, of Niblo’s Garden, for a barkeeper first brought me in contact with that gentlemanly and justly…
巴纳姆在《太阳报》看到尼布洛花园老板威廉·尼布洛招酒保的广告,才与这位绅士结识。对方要一个推荐可靠、品行端正、值得信任的人,但要求签三年长约。巴纳姆只想找个临时糊口的差事,所以没法接受。核心是:雇主和求职者的时间预期不一致,条件再合适也谈…
领导 · 创业者自述
奋斗与胜利·补录 55
Nor did all my efforts secure a situation for me during the whole winter; but, in the spring, I received several hundred dollars from my agent in…
整个冬天巴纳姆都没找到职位,但春天老家代理人给他汇来几百美元。他看没有更好的生意,就在1835年5月1日于法兰克福街52号开了一家小私人寄宿公寓。来住的多是到纽约办事的康涅狄格熟人,生意很快不错。因为公寓没占满他的时间,他又和约翰·穆迪合…
领导 · 创业者自述
奋斗与胜利·补录 56
By this time it was clear to my mind that my proper position in this busy world was not yet reached. I had displayed the faculty of getting money, as…
巴纳姆此时明白,自己在忙碌世界里的真正位置还没找到。他已证明既能赚钱也能花钱,但命中注定要做的生意还没来:他还没发现自己要去满足人性中永不满足的娱乐欲,没发现自己会在两大洲制造轰动,也没发现只要以“演出经理”身份出现,名声和财富就在等着。…
领导 · 创业者自述
奋斗与胜利·补录 57
The show business has all phases and grades of dignity, from the exhibition of a monkey to the exposition of that highest art in music or the drama,…
娱乐行业从耍猴到最高雅的音乐戏剧,都有尊严,都能赚钱。艺术可以买卖,娱乐也一样,从高到低都是生意。买卖就是低买高卖,和街边小摊或大商场没区别。这个世界是交易的世界,人不能只靠严肃活着,需要轻松愉快的时刻,满足这种需求的人,做的是符合人性的…
领导 · 创业者自述
奋斗与胜利·补录 58
Whether I may claim a pre-eminence of grandeur in my career as a dispenser of entertainment for mankind, I may not say. I have sometimes been weak…
巴纳姆不敢自夸在娱乐业中地位最高,但有时忍不住这么想,还是让别人评判吧。他也不敢说自己完全做到了让娱乐无害,并成功消除了许多戏剧“轰动”中的腐败现象,这些腐败让很多演出变得可耻。他认为,这可以放心地交给成千上万了解他和他的娱乐品质的人去评…
领导 · 创业者自述
奋斗与胜利·补录 59
But I shall by no means claim entire faultlessness in my history as a showman. I confess that I have not always been strong enough to rise out of the…
巴纳姆承认自己并非完美无缺。他坦言,在娱乐业中,他有时也难免沾染一些行业特有的手段,但其他行业也不例外。1831年,他在贝瑟尔开店时,广告说比邻居便宜25%,这其实是一种商业伎俩,但非常普遍,很少有人觉得特别恶劣,反而很多自认为模范的人看…
领导 · 创业者自述
奋斗与胜利·补录 60
The least deserving of all my efforts in the show line was the one which introduced me to the business; a scheme in no sense of my own devising;…
巴纳姆说,他所有娱乐事业中最不值得称道的就是让他入行的那个项目:一个并非他设计的方案,之前已经公开,有许多真实性证明,他接手时真心相信是真的;而且正如他所说,这不是他主动找的,而是偶然落到他手里,几乎迫使他代理——这就是“乔伊斯·赫斯”展…
领导 · 创业者自述