事业 · 创业者自述

P.T. 巴纳姆:奋斗与胜利·补录 261

P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导

For a long time I had been incubating a plan for an extraordinary exhibition which I was sure would be a success and would excite universal attention and commendation in America and abroad. This was nothing less than a “Congress of Nations”--an assemblage of representatives of all the nations that could be reached by land or sea. I meant to secure a man and woman, as perfect as could be procured, from every accessible people, civilized and barbarous, on the face of the globe. I had actually contracted with an agent to go to Europe to make arrangements to secure “specimens” for such a show. Even now, I can conceive of no exhibition which would be more interesting and which would appeal more generally to all classes of patrons. As it was, and while positively preparing for such a congress, it occurred to me that another great enterprise could be undertaken at less risk, with far less real trouble, and with more remunerative results.

出处: https://www.gutenberg.org/ebooks/50115
定位:Additional excerpt 261 · 核对日期:2026-10-19 · 核验:短摘录

白话

巴纳姆长期酝酿一个“万国大会”展览:从全球各地找来最完美的男女代表,办一场轰动欧美的博览会。他甚至已派代理去欧洲物色“样品”。但他后来意识到,另有一个大项目风险更小、麻烦更少、回报更高,于是转向。核心是:好点子未必是最佳选择,要比较风险与回报。做法:先充分构思,再评估替代方案,选性价比最高的。

上下文

巴纳姆是美国19世纪著名演艺经纪人,以策划新奇展览闻名。这是他回忆录中讲述自己如何从“万国大会”转向更赚钱项目的一段。

今日一问

你手头正在酝酿的项目,是否也有一个风险更低、回报更高的替代方案?

公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

本文本为公版;底本与原文链接见上。 版权

← 返回原文库