事业 · 创业者自述
P.T. 巴纳姆：奋斗与胜利·补录 293
P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导
Upon settling the receipts of the first concert, they were found to be somewhat less than I anticipated. The sums bid at the auction sales, together with the tickets purchased at private sale, amounted to more than $20,000. It proved, however, that several of the tickets bid off at from $12 to $25 each, were not called for. In some instances, probably the zeal of the bidders cooled down when they came out from the scene of excitement, and once more breathed the fresh sea-breeze which came sweeping up from “the Narrows,” while perhaps, in other instances, bids were made by parties who never intended to take the tickets. I can only say, once for all, that I was never privy to a false bid, and was so particular upon that point, that I would not permit one of my employees to bid on, or purchase a ticket at auction, though requested to do so for especial friends.
出处：
https://www.gutenberg.org/ebooks/50115
定位：Additional excerpt 293 · 核对日期：2026-10-19 · 核验：短摘录
白话
首场音乐会的票房结算下来，比巴纳姆预期的少一些。拍卖竞价加上私下售票，总额超过2万美元，但有些以12到25美元拍出的票没人来取。可能是竞价者离开热闹现场、吹到海风后冷静下来，也可能是有人根本没打算买。巴纳姆声明，他从不参与虚假竞价，对此极为严格，甚至不允许员工替朋友竞拍或购票。
上下文
巴纳姆讲述珍妮·林德首场音乐会票务结算，回应外界对拍卖炒作的质疑。
今日一问
在营销中，你如何划清造势与虚假竞价的界限，并让团队守住这条线？
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