事业 · 创业者自述

P.T. 巴纳姆:奋斗与胜利·补录 374

P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导

The models of machinery exhibited in the Royal Polytechnic Institution in London, pleased me so well that I procured a duplicate; also duplicates of the “Dissolving Views,” the Chromatrope and Physioscope, including many American scenes painted expressly to my order, at an aggregate cost of $7,000. After they had been exhibited in my Museum, they were sold to itinerant showmen, and some of them were afterwards on exhibition in various parts of the United States.

出处: https://www.gutenberg.org/ebooks/50115
定位:Additional excerpt 374 · 核对日期:2026-10-19 · 核验:短摘录

白话

巴纳姆在伦敦皇家理工学院看到机械模型和幻灯表演,觉得很好,就花七千美元复制了一套,包括专门定制的美国风景画。这些展品在博物馆展出后,又卖给巡回演出商,继续在美国各地展示。核心是:好内容可以多次利用,先在一地展出,再转手给下游,摊薄成本。做法是:采购或制作展品时,考虑它的可复制性和二次销售价值,让同一内容在不同市场反复变现。

上下文

巴纳姆在自传中讲述他从伦敦引进科技展品,并在美国博物馆展出后转售的经历。

今日一问

你手头的内容资产,有没有被二次利用的可能?

公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

本文本为公版;底本与原文链接见上。 版权

← 返回原文库