事业 · 创业者自述
P.T. 巴纳姆：奋斗与胜利·补录 383
P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导
Early in the morning the detected party was legally examined, plead guilty, and was bound over for trial. I obtained consent from the sheriff that the culprit should be put in the Fair room for the purpose of giving those who had been robbed an opportunity to identify him. For this purpose he was handcuffed, and placed in a conspicuous position, where of course he was “the observed of all observers.” I then issued handbills, stating that as it was the last day of the Fair, the managers were happy to announce that they had secured extra attractions for the occasion, and would accordingly exhibit, safely handcuffed, and without extra charge, a live pickpocket, who had been caught in the act of robbing an honest farmer the day previous. Crowds of people rushed in “to see the show.” Some good mothers brought their children ten miles for that purpose, and our treasury was materially benefited by the operation.
出处：
https://www.gutenberg.org/ebooks/50115
定位：Additional excerpt 383 · 核对日期：2026-10-19 · 核验：短摘录
白话
巴纳姆抓到一个小偷后，没有只把他送进法庭，而是利用集市最后一天，把小偷戴上手铐放在显眼位置，让被偷的人来认人。同时他贴出告示，说今天加演一个“活捉的扒手”，免费展示。结果人群蜂拥而至，连母亲都带着孩子跑十英里来看，门票收入大增。巴纳姆的做法是：把一件负面事件转化为吸引眼球的卖点，既满足了公众的好奇心，又让受害者有机会辨认，还增加了收入。背后的逻辑是：人们爱看稀奇，哪怕是罪犯；只要不伤害无辜，就可以把危机变成机会。可执行的做法是：遇到突发坏事，先想它能不能被重新包装成对他人有价值的信息或体验。
上下文
巴纳姆在自传中讲述他在集市上抓住小偷后，如何把小偷变成展览品来吸引观众。
今日一问
你最近遇到的一件麻烦事，能不能换个角度包装，让它对别人也有点价值？
公版传记；原文逐字取自 Project Gutenberg，仅摘录段落并附全书链接。
你的邮箱
只用于发送原典。不发广告，不卖名单。
本文本为公版；底本与原文链接见上。 版权