事业 · 创业者自述
P.T. 巴纳姆:奋斗与胜利·补录 489
P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导
Finding, after a while, that my personal attention was not needed in the Tom Thumb exhibitions and confiding him almost wholly to agents who continued the tour through Great Britain, under my general advice and instruction, I turned my individual attention to a new field. At the suggestion of several American gentlemen, resident in London, I prepared a lecture on “The Art of Money-Getting.” I told my friends that, considering my clock complications, I thought I was more competent to speak on “The Art of Money Losing”; but they encouraged me by reminding me that I could not have lost money, if I had not previously possessed the faculty of making it. They further assured me that my name having been intimately associated with the Jenny Lind concerts and other great money-making enterprises, the lecture would be sure to prove attractive and profitable.
出处:
https://www.gutenberg.org/ebooks/50115
定位:Additional excerpt 489 · 核对日期:2026-10-19 · 核验:短摘录
白话
巴纳姆把“拇指汤姆”巡演交给代理人后,腾出精力准备新项目。在伦敦几位美国绅士建议下,他打算开讲“赚钱的艺术”。他自嘲说,考虑到自己那些钟表生意上的麻烦,更该讲“赔钱的艺术”。朋友鼓励他:要不是先有赚钱的本事,你也没钱可赔;而且你的名字和珍妮·林德音乐会等大赚项目绑在一起,讲座一定叫好又叫座。核心是:个人品牌和过往成功记录能为你打开新机会,哪怕你自己觉得不够格。做法是:盘点你已被市场验证的能力和名声,主动把它转化为新形式(演讲、课程、咨询),并借助他人反馈确认价值。
上下文
巴纳姆是美国19世纪著名演艺经纪人和企业家,以宣传噱头闻名。他在自传《奋斗与胜利》中讲述自己如何从巡回展览转向演讲赚钱。
今日一问
你有哪些已被验证的能力或名声,可以转化成新的收入形式?
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