事业 · 创业者自述

亨利·福特:我的生活与工作·补录 221

亨利·福特《我的生活与工作》· My Life and Work · 领导

Our principle of business is precisely to the contrary. We cannot conceive how to serve the consumer unless we make for him something that, as far as we can provide, will last forever. We want to construct some kind of a machine that will last forever. It does not please us to have a buyer's car wear out or become obsolete. We want the man who buys one of our products never to have to buy another. We never make an improvement that renders any previous model obsolete. The parts of a specific model are not only interchangeable with all other cars of that model, but they are interchangeable with similar parts on all the cars that we have turned out. You can take a car of ten years ago and, buying to-day's parts, make it with very little expense into a car of to-day. Having these objectives the costs always come down under pressure. And since we have the firm policy of steady price reduction, there is always pressure. Sometimes it is just harder!

出处: https://www.gutenberg.org/ebooks/7213
定位:Additional excerpt 221 · 核对日期:2026-10-19 · 核验:短摘录

白话

福特说,他们的经营原则恰恰相反:除非能为消费者造出尽可能永久耐用的东西,否则就谈不上服务消费者。他们想造出永远用不坏的机器,不愿买家的车磨损或过时,希望买一件产品就再也不用买第二件。他们从不做让旧型号过时的改进,同一型号的零件不仅彼此通用,还能与所有已出厂汽车的类似零件互换。十年前的旧车,买今天的零件,花很少的钱就能变成今天的车。有了这些目标,成本总会在压力下下降;而他们坚持逐步降价,所以压力始终存在,有时只是更难罢了。

上下文

亨利·福特在《我的生活与工作》中阐述其商业哲学,强调耐用、通用零件和持续降价。

今日一问

你的产品设计是否鼓励重复购买,还是真正为用户省钱?

公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

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