事业 · 创业者自述

亨利·福特:我的生活与工作·补录 238

亨利·福特《我的生活与工作》· My Life and Work · 领导

Bankers and lawyers can rarely appreciate this fact. They confuse inertia with stability. It is perfectly beyond their comprehension that the price should ever voluntarily be reduced. That is why putting the usual type of banker or lawyer into the management of a business is courting disaster. Reducing prices increases the volume and disposes of finance, provided one regards the inevitable profit as a trust fund with which to conduct more and better business. Our profit, because of the rapidity of the turnover in the business and the great volume of sales, has, no matter what the price at which the product was sold, always been large. We have had a small profit per article but a large aggregate profit. The profit is not constant. After cutting the prices, the profits for a time run low, but then the inevitable economies begin to get in their work and the profits go high again. But they are not distributed as dividends. I have always insisted on the payment of small dividends and the company has to-day no stockholders who wanted a different policy. I regard business profits above a small percentage as belonging more to the business than to the stockholders.

出处: https://www.gutenberg.org/ebooks/7213
定位:Additional excerpt 238 · 核对日期:2026-10-19 · 核验:短摘录

白话

银行家和律师很少能理解这一点,他们把停滞误认为稳定,完全无法理解价格为何要主动降低。这就是为什么让典型的银行家或律师管理企业会招致灾难。降价能增加销量并解决资金问题,前提是把必然的利润视为用于开展更多更好业务的信托基金。由于周转快、销量大,无论售价如何,我们的利润总是很大:单件利润小,但总利润大。利润不是固定的,降价后一段时间利润会走低,但随后必然的节约开始起作用,利润又回升。但这些利润不会作为股息分掉。我一直坚持只支付少量股息,公司今天没有股东想要不同的政策。我认为超过小额比例的利润,更多属于企业而非股东。

上下文

福特解释为何反对银行家式管理,并阐述其降价、薄利多销、利润再投资的经营哲学。

今日一问

你是否愿意把超过基本回报的利润重新投入企业,而不是全部分给股东?

公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

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