事业 · 创业者自述
亨利·福特：我的生活与工作·补录 77
亨利·福特《我的生活与工作》· My Life and Work · 领导
As a matter of fact, probably nothing so well advertised the Ford car and the Ford Motor Company as did this suit. It appeared that we were the under dog and we had the public's sympathy. The association had seventy million dollars--we at the beginning had not half that number of thousands. I never had a doubt as to the outcome, but nevertheless it was a sword hanging over our heads that we could as well do without. Prosecuting that suit was probably one of the most shortsighted acts that any group of American business men has ever combined to commit. Taken in all its sidelights, it forms the best possible example of joining unwittingly to kill a trade. I regard it as most fortunate for the automobile makers of the country that we eventually won, and the association ceased to be a serious factor in the business. By 1908, however, in spite of this suit, we had come to a point where it was possible to announce and put into fabrication the kind of car that I wanted to build.
出处：
https://www.gutenberg.org/ebooks/7213
定位：Additional excerpt 77 · 核对日期：2026-10-19 · 核验：短摘录
白话
福特说，这场诉讼反而成了福特汽车和公司最好的广告：公众觉得他们是弱势一方，同情他们。协会坐拥七千万美元，福特起初连七千万的千分之一都不到。福特从不怀疑会赢，但官司像悬在头上的剑。他认为协会起诉是最短视的商业行为之一，等于无意中联手扼杀一个行业。最终福特赢了，协会不再是重要因素。到1908年，尽管有官司，福特已能宣布并制造他想要的车。核心：被强者起诉不一定是坏事，公众同情和专注产品能转化为优势。
上下文
福特在自传中总结与汽车制造商协会的专利诉讼，该诉讼反而提升了福特知名度。
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如果你被行业巨头针对，你会把它当成危机还是免费宣传？
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