事业 · 创业者自述
奥里森·斯威特·马登：向前进·摘录 89
奥里森·斯威特·马登《向前进》· Pushing to the Front · 领导
In ten years he was a partner in a small printing-office. He founded the "New Yorker," the best weekly paper in the United States, but it was not profitable. When Harrison was nominated for President in 1840, Greeley started "The Log-Cabin," which reached the then fabulous circulation of ninety thousand. But on this paper at a penny per copy he made no money. His next venture was "The New York Tribune," price one cent. To start it he borrowed a thousand dollars and printed five thousand copies of the first number. It was difficult to give them all away. He began with six hundred subscribers, and increased the list to eleven thousand in six weeks. The demand for the "Tribune" grew faster than new machinery could be obtained to print it. It was a paper whose editor, whatever his mistakes, always tried to be right.
出处：
https://www.gutenberg.org/ebooks/21291
定位：Excerpt 89 · 核对日期：2026-10-19 · 核验：短摘录
白话
格里利的故事说明：起步时资源少、甚至亏钱，并不等于失败，关键在持续把内容做好并扩大读者。他先与人合伙开小印刷所，办周报虽不赚钱，又借一千美元创办一分钱的《纽约论坛报》，首印五千份几乎送不出去，只有六百订户。但他靠内容迅速吸引读者，六周订户涨到一万一千，需求快到机器都印不过来。可执行的做法是：先小成本试错，盯住读者增长而非短期利润，把编辑原则放在赚钱之前。
上下文
奥里森·斯威特·马登《奋力向前》中的励志故事，讲述十九世纪美国报人霍勒斯·格里利从印刷工到创办《纽约论坛报》的经历。
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