事业 · 创业者自述
奥里森·斯威特·马登:向前进·摘录 91
奥里森·斯威特·马登《向前进》· Pushing to the Front · 领导
In spite of the fact that the "Ledger" was losing money every day, his friends could not dissuade him from buying it, and in 1864 the dreams of his boyhood found fulfilment. He doubled the subscription price, lowered the advertising rates, to the astonishment of everybody, and the paper entered upon a career of remarkable prosperity, the profits sometimes amounting to over four hundred thousand dollars a year. He always refused to lower the wages of his employees even when every other establishment in Philadelphia was doing so.
出处:
https://www.gutenberg.org/ebooks/21291
定位:Excerpt 91 · 核对日期:2026-10-19 · 核验:短摘录
白话
柴尔兹买《费城纪事报》时,报纸天天亏钱,朋友都劝他别买,他仍坚持,一八六四年实现了少年梦想。接手后他反其道而行:把订阅价翻倍、把广告费降低,众人都吃惊,报纸却进入异常繁荣期,年利润有时超过四十万美元。更难得的是,即使费城其他报馆都在降薪,他也始终拒绝降低员工工资。这说明:逆常规的定价策略要建立在对读者和广告主的判断上;而善待员工,是长期信誉的一部分。
上下文
马登《奋力向前》续写柴尔兹收购《费城纪事报》后的经营抉择,体现其胆识与待人之道。
今日一问
当身边人都劝你放弃时,你依据什么判断该坚持还是该调整?
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