投资 · 创业者自述
P.T. 巴纳姆：赚钱的艺术·摘录 54
P.T. 巴纳姆《赚钱的艺术》· The Art of Money Getting · 投资
Politeness and civility are the best capital ever invested in business. Large stores, gilt signs, flaming advertisements, will all prove unavailing if you or your employees treat your patrons abruptly. The truth is, the more kind and liberal a man is, the more generous will be the patronage bestowed upon him. "Like begets like." The man who gives the greatest amount of goods of a corresponding quality for the least sum (still reserving for himself a profit) will generally succeed best in the long run. This brings us to the golden rule, "As ye would that men should do to you, do ye also to them" and they will do better by you than if you always treated them as if you wanted to get the most you could out of them for the least return. Men who drive sharp bargains with their customers, acting as if they never expected to see them again, will not be mistaken. They will never see them again as customers. People don't like to pay and get kicked also.
出处：
https://www.gutenberg.org/ebooks/8581
定位：Excerpt 54 · 核对日期：2026-10-19 · 核验：短摘录
白话
礼貌和文明是生意中最好的投资。店面再大、招牌再亮、广告再火，如果你或员工对顾客态度生硬，全都白搭。人越友善大方，得到的惠顾通常越多，因为“同类相生”。在保证自己有利可图的前提下，用最少的钱给顾客质量相当的商品，长期往往最成功。这就是黄金法则：你希望别人怎样待你，你就怎样待别人。总想从顾客身上多榨一点的人，顾客也不会再来——没人喜欢付了钱还挨踢。
上下文
巴纳姆在《赚钱的艺术》中谈经商之道，把待客礼貌视为比广告和店面更根本的资本。
今日一问
你或你的员工最近一次接待顾客时，是让对方感到被尊重，还是只想尽快成交？
公版作品；原文逐字取自 Project Gutenberg，仅摘录段落并附全书链接。
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