事业 · 创业者自述
保罗·格雷厄姆：如何获得创业点子·第6则
保罗·格雷厄姆《《如何获得创业点子》》· How to Get Startup Ideas · 投资 · 财富 · 行动 · 领导
A good trick for bypassing the schlep and to some extent the unsexy filter is to ask what you wish someone else would build, so that you could use it. What would you pay for right now? Since startups often garbage-collect broken companies and industries, it can be a good trick to look for those that are dying, or deserve to, and try to imagine what kind of company would profit from their demise. For example, journalism is in free fall at the moment. But there may still be money to be made from something like journalism. What sort of company might cause people in the future to say "this replaced journalism" on some axis? But imagine asking that in the future, not now. When one company or industry replaces another, it usually comes in from the side.
出处：
https://paulgraham.com/startupideas.html
定位：Essay, additional excerpt 6 · 核对日期：2026-10-19 · 核验：短摘录
白话
绕过“麻烦”和“不体面”过滤器的好办法，是问自己：我希望别人做出什么，好让我直接用？我现在愿意为什么付钱？另外，创业常像清道夫一样收拾坏掉的公司和行业，所以可以去找那些正在死、或该死了的行业，想象什么样的公司能从它们的消亡中获利。比如新闻业正在自由落体，但围绕新闻可能仍有钱可赚。要问：未来人们会在哪个维度上说“这个取代了新闻业”？而且要站在未来问，不是现在。因为替代者通常是从侧面杀进来的。
上下文
格雷厄姆用新闻业举例，说明可以从衰败行业里寻找创业机会。
今日一问
哪个正在衰落的行业，可能正等着一个从侧面杀进来的替代者？
公开随笔；仅摘录并链接作者官网原文，不托管全文。
你的邮箱
只用于发送原典。不发广告，不卖名单。
本文本版权仍存续，此处仅为短摘录；完整原文请访问上方官方链接。 版权