Jeff Bezos：It's All About the Long Term
Jeff Bezos《Amazon 1997 Letter to Shareholders》· It's All About the Long Term · Investing · Decision · Leadership · Growth
We believe that a fundamental measure of our success will be the shareholder value we create over the long term.
Source：
https://ir.aboutamazon.com/annual-reports-proxies-and-shareholder-letters/default.aspx
Locator：1997 Letter to Shareholders, It's All About the Long Term · Verified：2026-10-19 · Verification：Short excerpt
Reading
Bezos defines success by long-term shareholder value, not short-term earnings.
Context
From Amazon's first shareholder letter. Bezos put long-term market leadership ahead of short-term profit, and attached the letter to later annual reports.
Today's question
If only the three-year outcome counted, which decision would you change today?
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