Edward W. Bok：The Americanization of Edward Bok, Additional Excerpt 171

When the stories of Dr. Jekyll and Mr. Hyde and Little Lord Fauntleroy were made into plays, Bok was given an opportunity for an entirely different kind of publicity. Both plays were highly successful; they ran for weeks in succession, and each evening Bok had circulars of the books in every seat of the theatre; he had a table filled with the books in the foyer of each theatre; and he bombarded the newspapers with stories of Mr. Mansfield's method of making the quick change from one character to the other in the dual role of the Stevenson play, and with anecdotes about the boy Tommy Russell in Mrs. Burnett's play. The sale of the books went merrily on, and kept pace with the success of the plays. And it all sharpened the initiative of the young advertiser and developed his sense for publicity.

Source： https://www.gutenberg.org/ebooks/3538
Locator：Additional excerpt 171 · Verified：2026-10-19 · Verification：Short excerpt

公版传记；原文逐字取自 Project Gutenberg，仅摘录段落并附全书链接。

This text is in the public domain. The edition and source link are above. Copyright

← Back to the library