Edward W. Bok：The Americanization of Edward Bok, Additional Excerpt 250

The field was altogether different when Edward Bok entered it in 1889. It was not only wide open, but fairly crying out to be filled. The day of Godey's Lady's Book had passed; Peterson's Magazine was breathing its last; and the home or women's magazines that had attempted to take their place were sorry affairs. It was this consciousness of a void ready to be filled that made the Philadelphia experiment so attractive to the embryo editor. He looked over the field and reasoned that if such magazines as did exist could be fairly successful, if women were ready to buy such, how much greater response would there be to a magazine of higher standards, of larger initiative--a magazine that would be an authoritative clearing-house for all the problems confronting women in the home, that brought itself closely into contact with those problems and tried to solve them in an entertaining and efficient way; and yet a magazine of uplift and inspiration: a magazine, in other words, that would give light and leading in the woman's world.

Source： https://www.gutenberg.org/ebooks/3538
Locator：Additional excerpt 250 · Verified：2026-10-19 · Verification：Short excerpt

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