Edward W. Bok：The Americanization of Edward Bok, Additional Excerpt 637

This The Ladies' Home Journal proved again and again. Its most pronounced successes, from the point of view of circulation, were those in which the idea was the sole and central appeal. For instance, when it gave American women an opportunity to look into a hundred homes and see how they were furnished, it added a hundred thousand copies to the circulation. There was nothing new in publishing pictures of rooms and, had it merely done this, it is questionable whether success would have followed the effort. It was the way in which it was done. The note struck entered into the feminine desire, reflected it, piqued curiosity, and won success.

Source： https://www.gutenberg.org/ebooks/3538
Locator：Additional excerpt 637 · Verified：2026-10-19 · Verification：Short excerpt

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