Paul Graham：Before the Startup, Excerpt 6

Instead of making a conscious effort to think of startup ideas, turn your mind into the type that startup ideas form in without any conscious effort. In fact, so unconsciously that you don't even realize at first that they're startup ideas. This is not only possible, it's how Apple, Yahoo, Google, and Facebook all got started. None of these companies were even meant to be companies at first. They were all just side projects. The best startups almost have to start as side projects, because great ideas tend to be such outliers that your conscious mind would reject them as ideas for companies.

Source： https://paulgraham.com/before.html
Locator：Essay, additional excerpt 6 · Verified：2026-10-19 · Verification：Short excerpt

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