事业 · 创业者自述
约翰·D·洛克菲勒:洛克菲勒回忆录·补录 270
约翰·D·洛克菲勒《洛克菲勒回忆录》· Random Reminiscences of Men and Events · 领导
To return to the subject of the Benevolent Trusts, which is a name for corporations to manage the business side of benefactions. The idea needs, and to be successful must have, the help of men who have been trained along practical lines. The best men of business should be attracted by its possibilities for good. When it is eventually worked out, as it will be in some form, and probably in a better one than we can now forecast, how worthy it will be of the efforts of our ablest men!
出处:
https://www.gutenberg.org/ebooks/17090
定位:Additional excerpt 270 · 核对日期:2026-10-19 · 核验:短摘录
白话
洛克菲勒设想一种叫“慈善信托”的机构,专门用商业方法管理捐赠。他认为这事要成功,必须请受过实务训练的人来干,尤其要吸引最优秀的商人。因为慈善不能只靠好心,还得有专业管理,否则钱花得没效率。他相信这种模式终会出现,而且会比现在预想的更好,值得最能干的人投入。
上下文
洛克菲勒晚年回忆录,谈他提倡的“慈善信托”理念,即用企业管理方式做公益。
今日一问
你身边有没有靠热情却缺专业管理的公益项目?可以怎样引入专业方法?
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