事业 · 创业者自述
约翰·D·洛克菲勒:洛克菲勒回忆录·补录 72
约翰·D·洛克菲勒《洛克菲勒回忆录》· Random Reminiscences of Men and Events · 领导
Naturally, he was very much disturbed at the possibility of losing our most valued connection, but I insisted and we stuck to our principles and refused to give the shipper the accommodation he had asked. What was our surprise and gratification to find that he continued his relations with us as though nothing had happened, and did not again refer to the matter. I learned afterward that an old country banker, named John Gardener, of Norwalk, O., who had much to do with our consignor, was watching this little matter intently, and I have ever since believed that he originated the suggestion to tempt us to do what we stated we did not do as a test, and his story about our firm stand for what we regarded as sound business principles did us great good.
出处:
https://www.gutenberg.org/ebooks/17090
定位:Additional excerpt 72 · 核对日期:2026-10-19 · 核验:短摘录
白话
一位重要客户提出额外要求,洛克菲勒宁可冒失去他的风险也坚持原则、拒绝通融。结果客户照常往来,不再提此事。后来得知,一位老银行家可能故意试探他们是否言行一致。这故事说明:坚守商业原则短期可能得罪人,但长期能赢得尊重和信任。做法是:事先明确底线,遇到试探时温和而坚定地拒绝,并相信真正看重你的人会因此更信任你。
上下文
洛克菲勒在回忆录中讲述早年经商时一次坚守原则的经历。
今日一问
你能否为了原则,拒绝一位重要客户的不合理要求?
公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。
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