事业 · 创业者自述
爱德华·博克：爱德华·博克自传·补录 167
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
Bok saw it was of no use: Stevenson was interested in his work, but, beyond a certain point, not in the world's reception of it. Bok's estimate of the author rose immeasurably. His attitude was in such sharp contrast to that of others who came almost daily into the office to see what the papers said, often causing discomfiture to the young advertising director by insisting upon taking the notices with them. But Bok always countered this desire by reminding the author that, of course, in that case he could not quote from these desirable notices in his advertisements of the book. And, invariably, the notices were left behind!
出处：
https://www.gutenberg.org/ebooks/3538
定位：Additional excerpt 167 · 核对日期：2026-10-19 · 核验：短摘录
白话
博克看明白了：史蒂文森只关心自己的作品，对外界的反响，超过一定程度就不在意了。这让博克对这位作家的评价大大提升。因为当时几乎每天都有作者跑到办公室来看报纸怎么说，还常坚持要把评论拿走，让年轻的广告主管很为难。博克的对策是提醒对方：评论拿走，他就没法在广告里引用这些好评了。结果每次评论都被留下了。这里有两层意思：真正的高手专注作品本身；而做事要懂点人性，用对方在意的利益去沟通，比硬拦有效。
上下文
博克在出版社负责广告，常与关注媒体评价的作者打交道，对比史蒂文森的态度。
今日一问
你更在意别人怎么评价你，还是更在意自己把事情做到什么程度？
公版传记；原文逐字取自 Project Gutenberg，仅摘录段落并附全书链接。
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