事业 · 创业者自述
爱德华·博克：爱德华·博克自传·补录 235
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
An occasion came in which he was permitted to prove his contention. The Scribners had published Andrew Carnegie's volume, Triumphant Democracy, and the author desired that some special advertising should be done in addition to that allowed by the appropriation made by the house. To Bok's grateful ears came the injunction from the steel magnate: "Use plenty of white space." In conjunction with Mr. Doubleday, Bok prepared and issued this extra advertising, and for once, at least, the wisdom of using white space was demonstrated. But it was only a flash in the pan. Publishers were unwilling to pay for "unused space," as they termed it. Each book was a separate unit, others argued: it was not like advertising one article continuously in which money could be invested; and only a limited amount could be spent on a book which ran its course, even at its best, in a very short time.
出处：
https://www.gutenberg.org/ebooks/3538
定位：Additional excerpt 235 · 核对日期：2026-10-19 · 核验：短摘录
白话
有一次，博克终于有机会证明自己的主张。斯克里布纳出版社出版了安德鲁·卡内基的《胜利的民主》，作者希望除了出版社拨给的广告费之外，再做些特别宣传。这位钢铁大亨对博克说了一句让他感激不尽的话：“多用留白。”博克和道布尔戴先生一起准备并发布了这则额外广告，至少那一次，留白的智慧得到了验证。但这只是昙花一现。出版商不愿为“未使用的空间”付钱，他们这么称呼留白。其他人争论说，每本书都是独立的单元，不像连续宣传一种商品那样可以持续投资；而且一本书即使最畅销，生命周期也很短，能花的钱有限。
上下文
爱德华·博克是20世纪初美国著名编辑，曾任《妇女家庭杂志》主编。他在回忆录中讲述自己早年在斯克里布纳出版社做广告宣传的经历。
今日一问
你所在的行业里，有哪些“留白”式的做法被普遍忽视，却可能带来意想不到的效果？
公版传记；原文逐字取自 Project Gutenberg，仅摘录段落并附全书链接。
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