事业 · 创业者自述
爱德华·博克：爱德华·博克自传·补录 237
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
That there is a tremendous unsupplied book demand in this country there is no doubt: the wider distribution and easier access given to periodicals prove this point. Now and then there has been tried an unsupported or not well-thought-out plan for bringing books to a public not now reading them, but there seems little or no understanding of the fact that there lies an uncultivated field of tremendous promise to the publisher who will strike out on a new line and market his books, so that the public will not have to ferret out a book-store or wind through the maze of a department store. The American reading public is not the book-reading public that it should be or could be made to be; but the habit must be made easy for it to acquire. Books must be placed where the public can readily get at them. It will not, of its own volition, seek them. It did not do so with magazines; it will not do so with books.
出处：
https://www.gutenberg.org/ebooks/3538
定位：Additional excerpt 237 · 核对日期：2026-10-19 · 核验：短摘录
白话
美国存在着巨大的未满足的图书需求，这一点毋庸置疑：期刊更广泛的发行和更便捷的获取就证明了这一点。偶尔有人尝试用缺乏支持或考虑不周的计划，把书带给目前不读书的公众，但似乎很少有人理解：对于愿意开辟新路、营销图书的出版商来说，有一片未开垦的、前景巨大的领域，能让公众不必费力寻找书店或在百货商店的迷宫里绕来绕去。美国阅读公众还不是它应该成为、或者可以成为的读书公众；但必须让养成读书习惯变得容易。书必须放在公众容易拿到的地方。公众不会主动去找书。杂志如此，书也会如此。
上下文
博克在20世纪初观察美国图书市场，认为图书业没有像杂志业那样主动接近读者。
今日一问
你身边有哪些人本来可能爱读书，却因为获取不便而放弃了？你能做什么让书更容易被他们拿到？
公版传记；原文逐字取自 Project Gutenberg，仅摘录段落并附全书链接。
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