爱德华·博克：爱德华·博克自传·补录 253

The editor is the pivot of a magazine. On him everything turns. If his gauge of the public is correct, readers will come: they cannot help coming to the man who has something to say himself, or who presents writers who have. And if the reader comes, the advertiser must come. He must go where his largest market is: where the buyers are. The advertiser, instead of being the most difficult factor in a magazine proposition, as is so often mistakenly thought, is, in reality, the simplest. He has no choice but to advertise in the successful periodical. He must come along. The editor need never worry about him. If the advertiser shuns the periodical's pages, the fault is rarely that of the advertiser: the editor can generally look for the reason nearer home.

出处： https://www.gutenberg.org/ebooks/3538
定位：Additional excerpt 253 · 核对日期：2026-10-19 · 核验：短摘录

公版传记；原文逐字取自 Project Gutenberg，仅摘录段落并附全书链接。

本文本为公版；底本与原文链接见上。 版权

← 返回原文库