事业 · 创业者自述
爱德华·博克:爱德华·博克自传·补录 284
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
So intimate had become this relation, so efficient was the service rendered, that its readers could not be pried loose from it; where women were willing and ready, when the domestic pinch came, to let go of other reading matter, they explained to their husbands or fathers that The Ladies' Home Journal was a necessity--they did not feel that they could do without it. The very quality for which the magazine had been held up to ridicule by the unknowing and unthinking had become, with hundreds of thousands of women, its source of power and the bulwark of its success.
出处:
https://www.gutenberg.org/ebooks/3538
定位:Additional excerpt 284 · 核对日期:2026-10-19 · 核验:短摘录
白话
杂志和读者的关系亲密到这种程度:服务太管用了,读者根本离不开它。家里钱紧的时候,女性愿意放弃别的读物,却跟丈夫或父亲说《妇女家庭杂志》是必需品,不能没有。当初被人嘲笑的那个特点——太贴近个人生活——反而成了它最大的力量和成功的保障。这说明,一个产品如果真能解决用户的痛点,哪怕被外人看不起,也能赢得死心塌地的用户。关键是要敢于坚持做对用户有价值的事,而不是迎合外界的评价。
上下文
博克在自传中讲述《妇女家庭杂志》如何因贴近读者生活而遭人嘲笑,却因此获得巨大成功。
今日一问
你正在做的事,有没有因为太贴近用户而被嘲笑?你坚持下去了吗?
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