事业 · 创业者自述
爱德华·博克：爱德华·博克自传·补录 380
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
"Ladies' Home Journal houses" were now going up in communities all over the country, and Bok determined to prove that they could be erected for the prices given. Accordingly, he published a prize offer of generous amount for the best set of exterior and interior photographs of a house built after a Journal plan within the published price. Five other and smaller prizes were also offered. A legally attested builder's declaration was to accompany each set of photographs. The sets immediately began to come in, until over five thousand had been received. Bok selected the best of these, awarded the prizes, and began the presentation of the houses actually built after the published plans.
出处：
https://www.gutenberg.org/ebooks/3538
定位：Additional excerpt 380 · 核对日期：2026-10-19 · 核验：短摘录
白话
“杂志屋”在全国各地建起来后，博克想证明它们确实能按公布的价格造好。他设了一笔丰厚奖金，征集按图纸建成、且不超预算的房屋内外照片，另设五个小奖，并要求附上 builder 的法律声明。照片很快涌来，超过五千套。博克选出最佳作品颁奖，并开始展示这些实际建成的房子。这招高明在：用真实案例和第三方证明建立信任，比自夸更有说服力。
上下文
博克在杂志上推广低价住宅图纸，需要回应读者对“图纸好看但造价不实”的疑虑。
今日一问
你能用哪些真实用户的成果和可验证的证据，来证明你的方案确实可行？
公版传记；原文逐字取自 Project Gutenberg，仅摘录段落并附全书链接。
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