Career · Entrepreneur memoirs
Edward W. Bok:The Americanization of Edward Bok, Additional Excerpt 380
Edward W. Bok《The Americanization of Edward Bok》· The Americanization of Edward Bok · Leadership
"Ladies' Home Journal houses" were now going up in communities all over the country, and Bok determined to prove that they could be erected for the prices given. Accordingly, he published a prize offer of generous amount for the best set of exterior and interior photographs of a house built after a Journal plan within the published price. Five other and smaller prizes were also offered. A legally attested builder's declaration was to accompany each set of photographs. The sets immediately began to come in, until over five thousand had been received. Bok selected the best of these, awarded the prizes, and began the presentation of the houses actually built after the published plans.
Source:
https://www.gutenberg.org/ebooks/3538
Locator:Additional excerpt 380 · Verified:2026-10-19 · Verification:Short excerpt
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