事业 · 创业者自述

爱德华·博克:爱德华·博克自传·补录 406

爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导

Bok now called upon his readers in general to help by offering a series of prizes totalling several thousands of dollars for two photographs, one showing a fence, barn, or outbuilding painted with an advertisement or having a bill-board attached to it, or a field with a bill-board in it, and a second photograph of the same spot showing the advertisement removed, with an accompanying affidavit of the owner of the property, legally attested, asserting that the advertisement had been permanently removed. Hundreds of photographs poured in, scores of prizes were awarded, the results were published, and requests came in for a second series of prizes, which were duly awarded.

出处: https://www.gutenberg.org/ebooks/3538
定位:Additional excerpt 406 · 核对日期:2026-10-19 · 核验:短摘录

白话

博克又向读者悬赏数千美元,征集两组照片:同一地点,一张有广告牌或刷了广告的谷仓栅栏,另一张广告被永久清除,并附上业主的宣誓证明。结果数百张照片涌来,奖项陆续颁出,还要求加办第二轮。核心是:用奖励把“抱怨”变成“行动”,让普通人参与清理。做法上,设计可验证的对比证据,降低参与门槛,再公开成果形成示范。这比单纯说教更能带动模仿。

上下文

博克在杂志上发起摄影悬赏,鼓励读者动手清除本地的广告牌。

今日一问

你能否设计一个小奖励,让身边人愿意动手改善一个公共角落?

公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

本文本为公版;底本与原文链接见上。 版权

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