事业 · 创业者自述
爱德华·博克：爱德华·博克自传·补录 50
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
He was thinking along this line in a restaurant when a man sitting next to him opened a box of cigarettes, and taking a picture out of it threw it on the floor. Edward picked it up, thinking it might be a "prospect" for his collection of autograph letters. It was the picture of a well-known actress. He then recalled an advertisement announcing that this particular brand of cigarettes contained, in each package, a lithographed portrait of some famous actor or actress, and that if the purchaser would collect these he would, in the end, have a valuable album of the greatest actors and actresses of the day. Edward turned the picture over, only to find a blank reverse side. "All very well," he thought, "but what does a purchaser have, after all, in the end, but a lot of pictures? Why don't they use the back of each picture, and tell what each did: a little biography? Then it would be worth keeping." With his passion for self-education, the idea appealed very strongly to him; and believing firmly that there were others possessed of the same thirst, he set out the next day, in his luncheon hour, to find out who made the picture.
出处：
https://www.gutenberg.org/ebooks/3538
定位：Additional excerpt 50 · 核对日期：2026-10-19 · 核验：短摘录
白话
他在餐馆里琢磨这事时，邻座打开一盒香烟，取出里面的画片扔在地上。他捡起来，想或许能当亲笔信收藏的“潜在客户”。那是位名演员的照片。他想起广告说这种烟每包都附一张名人肖像，集齐可成相册。他翻到背面却是空白，便想：为何不利用背面写点小传？这样才值得收藏。他热衷自我教育，觉得这主意很吸引人，相信别人也有同样渴求，于是第二天午休就去找画片制造商。
上下文
博克在餐馆偶遇香烟画片，触发将名人肖像与传记结合的创意。
今日一问
你能否从日常小事中发现一个满足他人需求的机会？
公版传记；原文逐字取自 Project Gutenberg，仅摘录段落并附全书链接。
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