Career · Entrepreneur memoirs
Edward W. Bok:The Americanization of Edward Bok, Additional Excerpt 50
Edward W. Bok《The Americanization of Edward Bok》· The Americanization of Edward Bok · Leadership
He was thinking along this line in a restaurant when a man sitting next to him opened a box of cigarettes, and taking a picture out of it threw it on the floor. Edward picked it up, thinking it might be a "prospect" for his collection of autograph letters. It was the picture of a well-known actress. He then recalled an advertisement announcing that this particular brand of cigarettes contained, in each package, a lithographed portrait of some famous actor or actress, and that if the purchaser would collect these he would, in the end, have a valuable album of the greatest actors and actresses of the day. Edward turned the picture over, only to find a blank reverse side. "All very well," he thought, "but what does a purchaser have, after all, in the end, but a lot of pictures? Why don't they use the back of each picture, and tell what each did: a little biography? Then it would be worth keeping." With his passion for self-education, the idea appealed very strongly to him; and believing firmly that there were others possessed of the same thirst, he set out the next day, in his luncheon hour, to find out who made the picture.
Source:
https://www.gutenberg.org/ebooks/3538
Locator:Additional excerpt 50 · Verified:2026-10-19 · Verification:Short excerpt
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