事业 · 创业者自述
爱德华·博克:爱德华·博克自传·补录 564
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
Bok could not and would not accept these conclusions. It seemed to him incredible that women would go so far as this in the question of personal adornment. He caused the increased sales to be traced from wholesaler to retailer, and from retailer to customer, and was amazed at the character and standing of the latter. He had a number of those buyers who lived in adjacent cities, privately approached and interviewed, and ascertained that, save in two instances, they were all his readers, had seen the gruesome pictures he had presented, and then had deliberately purchased the coveted aigrette.
出处:
https://www.gutenberg.org/ebooks/3538
定位:Additional excerpt 564 · 核对日期:2026-10-19 · 核验:短摘录
白话
博克无法接受这个结论,他不信女性会为了打扮做到这个地步。他追查销量从批发到零售再到顾客,惊讶地发现买家的身份和地位都不低。他私下采访了邻近城市的一些买家,发现除两人外,全是他的读者,都看过他登的那些可怕照片,然后还是故意买了那顶羽毛。核心是:人知道了真相,仍可能为了虚荣和身份象征照买不误。光给信息不够,得让“不买”变成一件有面子的事。
上下文
博克追查鹭羽销量暴增的买家身份,发现多数是他的读者,看过揭露文章后仍执意购买。
今日一问
你知道某件商品的坏处后,还会因为“别人都有”而买吗?
公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。
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