事业 · 创业者自述
爱德华·博克：爱德华·博克自传·补录 576
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
In 1892 The Ladies' Home Journal announced that it would thereafter accept no advertisements of patent medicines for its pages. It was a pioneer stroke. During the following two years, seven other newspapers and periodicals followed suit. The American people were slaves to self-medication, and the patent-medicine makers had it all their own way. There was little or no legal regulation as to the ingredients in their nostrums; the mails were wide open to their circulars, and the pages of even the most reputable periodicals welcomed their advertisements. The patent-medicine business in the United States ran into the hundreds of millions of dollars annually. The business is still large; then it was enormous.
出处：
https://www.gutenberg.org/ebooks/3538
定位：Additional excerpt 576 · 核对日期：2026-10-19 · 核验：短摘录
白话
1892年，《妇女家庭杂志》宣布不再刊登专利药品广告，这是开创性举动。随后两年，另有七家报刊跟进。当时美国人迷信自我药疗，专利药商为所欲为：成分几乎不受监管，邮件广告畅通无阻，连 reputable 报刊也欢迎他们。专利药生意每年达数亿美元，如今仍大，当时更是巨大。核心是：媒体拒登害人广告，能带动行业改变。做法是：先自己立规矩，再影响同行，用市场压力倒逼监管。
上下文
19世纪末美国专利药泛滥，成分不透明，虚假宣传盛行，博克的杂志率先拒绝这类广告。
今日一问
你所在的领域，有没有靠信息不对称赚钱的“专利药”？你敢先拒绝吗？
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