事业 · 创业者自述
爱德华·博克:爱德华·博克自传·补录 590
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
This series was known as The Edward Bok Books. They sold for twenty-five cents each, without profit to either editor or publisher. The series sold into the tens of thousands. Information was, therefore, to be had, in authoritative form, enabling every parent to tell the story to his or her child. Bok now insisted that every parent should do this, and announced that he intended to keep at the subject until the parents did. He explained that the magazine had lost about seventy-five thousand subscribers, and that it might just as well lose some more; but that the insistence should go on.
出处:
https://www.gutenberg.org/ebooks/3538
定位:Additional excerpt 590 · 核对日期:2026-10-19 · 核验:短摘录
白话
博克推出“爱德华·博克丛书”,每本25美分,编辑和出版商都不赚钱,但销量数万册。这样,每个父母都能以权威形式获得信息,给孩子讲清楚。博克坚持要求父母必须做这件事,并宣布会一直推动下去。他解释,杂志因此流失了约7.5万订户,但即使再流失一些,也要继续。这体现了一种取舍:为了长远的社会价值,宁可牺牲短期商业利益。可执行的做法是:提供低成本、易获取的权威资料,并持续公开承诺,让读者知道你的决心。
上下文
博克在杂志上推动性教育,引发争议,导致订户流失。
今日一问
为了一个你认为重要的社会目标,你愿意承受多大的短期损失?
公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。
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