事业 · 创业者自述
爱德华·博克:爱德华·博克自传·补录 628
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
Then followed Bok's publicity work in the newspapers, beginning the next day, exonerating Hofmann and explaining the situation. The following week, with Mischa Elman as soloist, the audience once more tried to have its way and its cherished encore, but again none was forthcoming. Once more the newspapers explained; the battle was won, and the no-encore rule has prevailed at the Philadelphia Orchestra concerts from that day to this, with the public entirely resigned to the idea and satisfied with the reason therefor.
出处:
https://www.gutenberg.org/ebooks/3538
定位:Additional excerpt 628 · 核对日期:2026-10-19 · 核验:短摘录
白话
博克第二天就开始在报纸上为霍夫曼开脱并解释情况。下一周埃尔曼演出,观众再次要求返场,依然没有加演,报纸再次说明。两次之后,取消返场的规则在费城交响乐团站稳了,观众也接受了理由。这说明改变习惯需要反复沟通,不能只做一次。可执行的做法是:推行新规则时,至少准备两轮解释,第一轮说明原因,第二轮在有人再次尝试旧习惯时重申,直到大家理解并接受。
上下文
博克利用媒体资源,连续两周为取消返场的规则做公众沟通。
今日一问
你推行新规则时,是否只解释了一次就指望大家接受?
公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。
你的邮箱
只用于发送原典。不发广告,不卖名单。
本文本为公版;底本与原文链接见上。 版权