事业 · 创业者自述
P.T. 巴纳姆：奋斗与胜利·补录 119
P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导
I thoroughly understood the art of advertising, not merely by means of printer’s ink, which I have always used freely, and to which I confess myself so much indebted for my success, but by turning every possible circumstance to my account. It was my monomania to make the Museum the town wonder and town talk. I often seized upon an opportunity by instinct, even before I had a very definite conception as to how it should be used, and it seemed, somehow, to mature itself and serve my purpose. As an illustration, one morning a stout, hearty-looking man, came into my ticket-office and begged some money. I asked him why he did not work and earn his living? He replied that he could get nothing to do and that he would be glad of any job at a dollar a day. I handed him a quarter of a dollar, told him to go and get his breakfast and return, and I would employ him at light labor at a dollar and a half a day. When he returned I gave him five common bricks.
出处：
https://www.gutenberg.org/ebooks/50115
定位：Additional excerpt 119 · 核对日期：2026-10-19 · 核验：短摘录
白话
巴纳姆说自己精通广告术，不只是靠印刷文字（他从不吝惜使用，也承认成功很大程度上归功于此），更靠把一切可能的情况都变成宣传机会。他痴迷于让博物馆成为全城的话题和奇观。他常凭直觉抓住机会，甚至还没想好怎么用就先下手，而机会似乎会自己成熟、为他所用。他举了个例子：一天早上，一个壮实男人来售票处讨钱，他问对方为何不干活，对方说找不到工作，一天一美元也愿意。巴纳姆给了他两毛五，让他先去吃早饭再回来，答应给他一份轻活，一天一块五。那人回来后，巴纳姆给了他五块普通砖头。
上下文
巴纳姆在自传中讲述自己如何靠制造话题和事件来为博物馆做广告，这段是他在解释自己的广告哲学时举的例子。
今日一问
你身边有没有看似平常的小事，可以转化为让别人谈论你生意的机会？
公版传记；原文逐字取自 Project Gutenberg，仅摘录段落并附全书链接。
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