事业 · 创业者自述
P.T. 巴纳姆:奋斗与胜利·补录 127
P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导
This was the curiosity which had fallen into Mr. Kimball’s hands. I requested my naturalist’s opinion of the genuineness of the animal and he said he could not conceive how it could have been manufactured, for he never saw a monkey with such peculiar teeth, arms, hands, etc., and he never saw a fish with such peculiar fins; but he did not believe in mermaids. Nevertheless, I concluded to hire this curiosity and to modify the general incredulity as to the possibility of the existence of mermaids, and to awaken curiosity to see and examine the specimen, I invoked the potent power of printer’s ink.
出处:
https://www.gutenberg.org/ebooks/50115
定位:Additional excerpt 127 · 核对日期:2026-10-19 · 核验:短摘录
白话
这个美人鱼标本落到金博尔先生手里。巴纳姆请自己的博物学家鉴定真假,专家说看不出怎么伪造的,因为猴子的牙齿、手臂、手和鱼的鳍都很奇特,但他不相信有美人鱼。巴纳姆决定租下这个标本,并用印刷品的力量制造话题,让人好奇来参观。这说明,面对真假难辨的东西,营销可以激发好奇,但专家意见和公众信任之间需要平衡,不能只靠炒作。
上下文
巴纳姆在自传中讲述他租下“斐济美人鱼”标本,并请博物学家鉴定。标本是用猴子上半身和鱼下半身拼接的。
今日一问
当你面对一个真假难辨的机会时,会先求证还是先炒作?
公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。
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