事业 · 创业者自述
P.T. 巴纳姆:奋斗与胜利·补录 218
P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导
Besides giving these daily entertainments, the General appeared occasionally for an hour, during the intermissions, at some place in the suburbs; and for a long time he appeared every day at the Surrey Zoölogical Gardens, under the direction of the proprietor, my particular friend Mr. W. Tyler. This place subsequently became celebrated for its great music hall, in which Spurgeon, the sensational preacher, first attained his notoriety. The place was always crowded, and when the General had gone through with his performances on the little stage, in order that all might see him he was put into a balloon which, secured by ropes, was then passed around the ground just above the people’s heads. Some forty men managed the ropes and prevented the balloon from rising; but, one day, a sudden gust of wind took the balloon fairly out of the hands of half the men who had hold of the ropes, while others were lifted from the ground, and had not an alarm been instantly given which called at least two hundred to the rescue the little General would have been lost.
出处:
https://www.gutenberg.org/ebooks/50115
定位:Additional excerpt 218 · 核对日期:2026-10-19 · 核验:短摘录
白话
除了每天演出,“将军”还在间歇去郊区露面,长期每天到萨里动物园表演,由巴纳姆的朋友泰勒先生安排。为让所有人看到,他被放进用绳子固定的大气球,在人群头顶绕场,约四十人拉绳。一天突来阵风,气球差点被吹走,幸亏及时呼救,两百人赶来才没出事。营销活动要吸引眼球,但安全底线不能省。
上下文
巴纳姆回忆录,汤姆·拇指将军在伦敦萨里动物园表演,用气球绕场供观众观看,一次遇险。
今日一问
你策划的吸睛活动,有没有提前检查最坏情况下的安全措施?
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