事业 · 创业者自述
P.T. 巴纳姆:奋斗与胜利·补录 222
P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导
In England we went to Manchester, Birmingham, and to almost every city, town, and even village of importance. We travelled by post much of the time--that is, I had a suitable carriage made for my party, and a van which conveyed the General’s carriage, ponies, and such other “property” as was needed for our levees,--and we never had the slightest difficulty in finding good post horses at every station where we wanted them. This mode of travelling was not only very comfortable and independent, but it enabled us to visit many out of the way places, off from the great lines of travel, and in such places we gave some of our most successful exhibitions. We also used the railway lines freely, leaving our carriages at any station, and taking them up again when we returned.
出处:
https://www.gutenberg.org/ebooks/50115
定位:Additional excerpt 222 · 核对日期:2026-10-19 · 核验:短摘录
白话
巴纳姆一行在英国跑遍了曼彻斯特、伯明翰等几乎所有重要城市、城镇甚至村庄。他们经常采用驿站马车旅行:专门为团队造了马车,还有一辆货车运拇指将军的座车、小马和其他演出道具。每到一站,都能轻松换到好马。这种旅行方式不仅舒服自在,还能深入远离主干线的偏僻地方,而恰恰在这些地方,他们办出了最成功的几场演出。他们也灵活利用铁路,把马车留在车站,回来再取。核心是:交通方式要兼顾舒适和灵活,才能覆盖别人不去的地方,发现蓝海。
上下文
19世纪英国铁路刚兴起,巴纳姆结合马车和火车,把巡演延伸到偏远地区。
今日一问
你的业务能不能换一种交通或物流方式,去覆盖那些被忽略的偏远市场?
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