事业 · 创业者自述
P.T. 巴纳姆:奋斗与胜利·补录 346
P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导
After five concerts in St. Louis, we went to Nashville, Tennessee, where we gave our sixty-sixth and sixty-seventh concerts in this country. At the first ticket auction in that city, the excitement was considerable and the bidding spirited, as was generally the case. After the auction was over, one of my men, happening in at a dry-goods store in the town, heard the proprietor say, “I’ll give five dollars to any man who will take me out and give me a good horse-whipping! I deserve it, and am willing to pay for having it done. To think that I should have been such a fool as to have paid forty-eight dollars for four tickets for my wife, two daughters, and myself, to listen to music for only two hours, makes me mad with myself, and I want to pay somebody for giving me a thundering good horse-whipping!” I am not sure that others have not experienced a somewhat similar feeling, when they became cool and rational, and the excitement of novelty and competition had passed away.
出处:
https://www.gutenberg.org/ebooks/50115
定位:Additional excerpt 346 · 核对日期:2026-10-19 · 核验:短摘录
白话
巴纳姆的团队在圣路易斯开了五场音乐会后,来到田纳西州纳什维尔,这是他们在美国第66和67场演出。当地第一场售票拍卖气氛热烈,竞价踊跃。拍卖结束后,巴纳姆的一个手下在布店听到老板说:“谁愿意把我拉出去狠狠抽一顿鞭子,我给他五美元!我活该,也愿意付钱。想想我竟傻到花四十八美元买四张票,带着妻子和两个女儿去听两小时音乐,我就生自己的气,真想花钱请人狠狠抽我一顿!”巴纳姆说,他不确定别人在冷静下来、新鲜感和竞争热潮过去后,是否也有类似感受。核心是:拍卖竞价容易让人冲动消费,事后冷静下来常会后悔。这提醒我们,在热闹的竞拍或抢购中要警惕情绪裹挟,设定预算上限,避免为一时兴奋付出过高代价。
上下文
巴纳姆在自传中记录珍妮·林德巡演时,用拍卖方式售票,引发观众竞价热潮。
今日一问
你最近有没有在热闹氛围中冲动消费,事后后悔?
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