事业 · 创业者自述

P.T. 巴纳姆:奋斗与胜利·补录 373

P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导

During my first visit to England I obtained, verbally, through a friend, the refusal of the house in which Shakespeare was born, designing to remove it in sections to my Museum in New York; but the project leaked out, British pride was touched, and several English gentlemen interfered and purchased the premises for a Shakespearian Association. Had they slept a few days longer, I should have made a rare speculation, for I was subsequently assured that the British people, rather than suffer that house to be removed to America, would have bought me off with twenty thousand pounds. I did not hesitate to engage, or attempt to secure anything, at any expense, to please my patrons in the United States, and I made an effort to transfer Madame Tussaud’s world-wide celebrated wax-work collection entire to New York. The papers were actually drawn up for this engagement, but the enterprise finally fell through.

出处: https://www.gutenberg.org/ebooks/50115
定位:Additional excerpt 373 · 核对日期:2026-10-19 · 核验:短摘录

白话

巴纳姆曾想买下莎士比亚故居,拆运到纽约博物馆展出,但消息走漏,英国绅士们抢先买下捐给莎士比亚协会。他后来听说,英国人宁愿花两万英镑打发他,也不愿故居被运走。他还试图把杜莎夫人蜡像馆整体搬到纽约,合同都拟好了,最终没成。核心是:商业创意要快,也要顾及文化情感。做法是:跨国搬运文化符号时,先评估当地人的反应,否则可能被舆论或政策叫停。

上下文

巴纳姆在自传中讲述他试图购买莎士比亚故居和杜莎夫人蜡像馆的轶事。

今日一问

如果你想把某个文化符号商业化,会先考虑当地人的感受吗?

公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

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